According to Russian statistics, breast cancer ranks fi rst among malignant neoplasms among women (20.9%). The largest proportion of breast cancer cases is detected in women aged 35 to 55 years. Therefore, an urgent issue is not only the provision of specialized medical care to patients, but also the prevention of the development of the disease. Almost 70% of malignant neoplasms, including breast cancer, are provoked by exogenous factors. This article provides an overview of the literature on primary breast cancer prevention. It is established that a woman's lifestyle, diet, physical activity, and bad habits can have a potentiating effect on the development of breast cancer. Conclusions. Currently, breast cancer prevention plays a key role in the fi ght against this disease. middle-aged women (who account for the main peak of morbidity) should understand that by changing behavior, it is possible to reduce the risk of developing breast cancer. In addition, increasing women's awareness of breast cancer and its prevention can help reduce the incidence and fi nancial costs of treatment.