“…The framing conditions in target markets of internationalization activities are highly significant. The retrieved studies address a) physical and mental distance of target destinations (Cheng et al, 2020;Wild 2020, Neubert, 2018bOoi & Richardson, 2020;Clermonts, 2019;Schu et al, 2016;Hutzschenreuter et al, 2016), b) characteristics of foreign distribution markets (Bemborn, 2018;Clermonts, 2019, Du et al, 2020Mihailova et al, 2015;Himerson & Johanson, 2015) To a) Cultural distance of target destinations impedes the internationalization speed of Chinese companies of the Yangtze river delta (Cheng et al, 2020) but equally the internationalization of Western high-tech SME (Wild, 2020). Apart from geographic distance, the psychic distance of foreign destinations hampers internationalization activities, when businesses dispense with local connections and do not understand idiosyncratic business conditions (Wild, 2020).…”