“…Even though idealism and relativism were not conceptualized as contrasting, many researchers have found contrasting relationships of idealism and relativism with ethics constructs (Etheredge, 1999;Marta et al, 2001;Singhapakdi et al, 1996bSinghapakdi et al, , 1999Vitell et al, 1993). Idealism has been found to positively and relativism has been found to negatively influence the degree of deontological norms and ethical judgment (Vitell et al, 1993), perceived importance of ethics and social responsibility (Etheredge, 1999;Singhapakdi et al, 1996b), and ethical judgment and behavioral intention (Marta et al, 2001;Singhapakdi et al, 1996bSinghapakdi et al, , 1999. Drawn from the empirical findings, it is hypothesized that idealism and relativism influence socially responsible buying decisions in a contrasting way.…”