The Perception and Acceptance of Malaysians Ethnics on The Concept of 1Malaysia and Nation Building: Online Media and Mainstream Media Coverage Meditation

Chinnasamy, Sara; Rosnon, Mohd Roslan; Yusof, Nurathirah; Shaari, Jamilah

doi:10.6007/ijarbss/v10-i16/9211

Cited by 1 publication

(1 citation statement)

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“…Studies interested in their understanding of, and alignment with, the campaign objectives of 1Malaysia, for example, report, on the one hand, that citizens show a clear grasp of its conception of unity and agreement on unity as an appropriate political goal for the country (Ismail & Ahmad, 2014). Clearly reflected on the other hand, however, is disagreement among ethnic groups over the ideas of unity expressed in the campaign images (Zeiny & Yusof, 2013), alongside clear alternative definitions of unity, from them, based on their lived experiences (Tajuddin et al, 2017), and even a variety of criticisms of the campaign as state rhetoric (Chinnasamy et al, 2020; Harris & Han, 2020).…”

Section: Introductionmentioning

confidence: 99%

Creating one nation? Ethno‐national imaginaries, audiences and the critical reception of TV nation branding messages

Matthews

Zain

2022

Nations and Nationalism

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Although we are aware that nation branding features across the media, discussion and debate continue over its perceived influence in peoples' everyday understandings and lives. This paper, by way of a response, examines peoples' reactions to specific government campaign messages of patriotism and unity designed to combat internal ethnic conflict in Malaysia. Malaysia, at this time, provides a unique subject of analysis as it includes an instance where a domestically focused nation branding campaign is being employed to instigate unity among ethnic groups residing within a country with a history of ethnic conflict and social engineering policies. The project introduces several TV cam-

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