The perception of foreign tourists on the image of Serbia

Armenski, Tanja; Zakic, Lolita; Dragin, Aleksandra

doi:10.2298/gsgd0901039a

Cited by 13 publications

(18 citation statements)

References 23 publications

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“…Although Belgrade's image has not been extensively researched, there are several studies that may serve as basis for the current research (Bursać, 2009;Armenski, Zakić & Dragin, 2009;Todorović, 2015;Marković, 2016;Todorović, Manojlović & Budović, 2017). Bursać (2009) pointed out entertainment and nightlife as most dominant components of the city's image.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Bursać (2009) pointed out entertainment and nightlife as most dominant components of the city's image. The nightlife was also identified by Armenski, Zakić and Dragin (2009) as tourists' most commonly cited first association, together with the hospitality of the local residents and the historical buildings. Todorović (2015) identified the cultural heritage, gastronomy, nightlife and the rivers as the most important elements of Belgrade's image.…”

Section: Literature Reviewmentioning

confidence: 99%

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Exploring cognitive and affective components of Belgrade's destination image

Todorović

Budović

Cihova

et al. 2018

B SERBIAN GEOGRAPHIC

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Belgrade is the most popular tourist destination in Serbia, whose tourism industry is rapidly recovering from the turbulent events of the 1990s. However, Belgrade's destination managers yet need to use to a greater extent its competitive advantages which would improve the city's ability to compete with more prominent cities in the international market. These managerial efforts should be based on relevant image assessments. The aim of this research is to offer a comprehensive insight into Belgrade's destination image by combining quantitative and qualitative data collection methods in order to identify the crucial components of its cognitive and affective images. Additionally, this study examines the influence of various tourists' socio-demographic characteristics on their perceptions of destination image, providing both theoretical and marketing implications. Cultural attractions, nightlife, gastronomy and history were identified in the qualitative study as the most important elements of Belgrade's cognitive image, while the most common affective associations were related to it being vibrant, authentic and relaxing. In the quantitative study, six factors of Belgrade's cognitive image were identified-Tourist Attractions, Services and Fun, Environment, Accessibility, Local Residents, and River Banks and Green Areas. Regarding the affective component, it was established that Belgrade was primarily perceived as pleasant, but also as exciting, cheerful and relaxing. Hypotheses testing indicated that tourists' affective responses towards Belgrade varied in relation to their gender and geographical origin, while some of their cognitive perceptions differed in relation to their gender, age, education and employment.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Exploring cognitive and affective components of Belgrade's destination image

Todorović

Budović

Cihova

et al. 2018

B SERBIAN GEOGRAPHIC

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“…Authors Armenski, Zakić and Dragin (2009) investigated the image of Serbia in the perception of foreign visitors of EXIT music festival in Novi Sad, the city of Belgrade and visitors who cruise the Danube. According to their results, foreign visitors of EXIT festival described the hosts as "polite", "open-minded" and "hospitable" with emphasis on the "relaxed" atmosphere.…”

Section: Image Of Serbiamentioning

confidence: 99%

The image of Belgrade and Novi Sad as perceived by foreign tourists

Marković¹

2016

J GEOGR INST CVIJIC

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The image of a tourist destination to a large degree contributes to decision-making while selecting and visiting a destination. Therefore, creating a positive image in mind of the consumers is vital for the said destination. In the analysis of image of Belgrade and Novi Sad from the perspective of foreign tourists, it has been established that the image is associated with the domain of entertainment and night life, quality food and drinks, as well as the hospitality of local population. The image of rich history is also connected to Belgrade, while cleanliness is attributed to Novi Sad. The differences in the image of these two cities are most frequently located in the aura of the location, that is, the ambiance predominant in the city. While Belgrade is fast-paced, wild, full of life, Novi Sad is charming, romantic, slow, quiet and peaceful. What can be noted is that neither Belgrade nor Novi Sad do not have any tourist attractions that are extremely attractive for tourist, such as the Eiffel Tower in Paris, Red Square in Moscow, The Statue of Liberty in New York. Creating provocative tourist attractions is necessary to drastically increase the number of tourists. Novi Sad has made a significant step in that sense by organizing a music festival-Exit, however, the downside to using such events as tourist attractions is their temporal limitation (they most frequently last several days a year), which is insufficient for the city to make larger profit from tourism.

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“…More recent research has paid more attention to identifying different factors influencing cruise decision making such as loyalty (Li, Petrick, 2008;Petrick, Sirakaya, 2004;Petric, 2004), price sensitivity (Petrick, 2005), and the service quality, value, and satisfaction of cruisers (Duman, Mattila, 2005;Petrick, 2004;Field, Clark, Koth, 1985;Gabe, Lynch, McConnon, 2006;Guyer, Pollard, 1997;Jaakson, 2004;Marti, 1992, Teye, Leclerc, 1998Petrick, 2003;Qu, Wong, Ping, 1999;Armenski, Pejovic, Dragin, 2009;Armenski, Zakić, Dragin, 2009).…”

Section: Introductionmentioning

confidence: 99%

“…It is rather difficult to find a research that covers the cruises along European receptive areas, especially on rivers which are becoming more and more popular way of spending free time. Moreover, almost all the published studies that deal with cruising treat tourists as their main object of interest (e.g.. Dowling, 2006;Li, 2006;Petrick, 2003;Petrick, 2004;Hung, Petrick, 2010;Petrick, Sirakaya, 2004;Armenski, Zakić, Dragin, 2009;Dragin, Đurđev, Armenski, 2008).…”

Section: Introductionmentioning

confidence: 99%

Cruising along the river Danube: Contemporary tourism trend in Serbia

Dragin¹,

Jovičić²,

Lukić³

2010

Geogr Pannon

Self Cite

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The subject of this paper are international cruises along the Pan-European Corridor VII (Danube Waterway). We tried to identify the structural properties of cruises along the Corridor VII, determine the scope and dynamics of cruises along the Corridor VII, define the problems and point to perspectives of cruises along the Corridor VII in Serbia. The research presented in this paper suggests that adequate valorization of the Danube along its entire navigable stream is a 'quick win' option for Serbia's tourism. The related research, also, suggests positive effects that the cruises have upon the economic and socio-cultural development of Serbia. In order for cruises along the Corridor VII to provide prosperity in the forthcoming period, it is necessary that this form of tourism be integrated into plans of tourism development of the entire Corridor VII and Serbia as a whole. Without adequate plans, the reconstruction of the existing and new infrastructure and increase in service quality, it is reasonable to expect a decline in the competitiveness of the Serbia's supply at the cruise market. The basic methods used while obtaining and processing data and analyzing the results are: field research, historical method, statistical procession, quantitative and qualitative content analyses, comparative method (Benchmark analysis etc.). A particular significance was given to the PESTEL analysis.

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The perception of foreign tourists on the image of Serbia

Cited by 13 publications

References 23 publications

Exploring cognitive and affective components of Belgrade's destination image

Exploring cognitive and affective components of Belgrade's destination image

The image of Belgrade and Novi Sad as perceived by foreign tourists

Cruising along the river Danube: Contemporary tourism trend in Serbia

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