During the 90's, Serbia went through a difficult political and economic changes, which caused a radical decrease in the number of tourists, especially foreigners, as well as a negative perception of Serbia on the global tourist market. After 2000, with political and economic stabilization, Serbia enhanced opportunities for targeting tourists from European tourism market. Despite of its efforts, Serbia has been unable to consistently achieve its goals, which is reflected in the low income from tourism and a small share on the international tourism market. One of the consequences of this scenario might be attributed to Serbia's unfavorable image in the mind of world travelers. This study was conducted with the purpose of analyzing the relationship between destination image of Serbia, overall satisfaction of foreign visitors and their destination loyalty. The survey examines the image held by tourists who visited Serbia during 2007. The data is analyzed qualitatively. The research is applied to event, urban and cruising tourism, as the most attractive forms of tourist movements for foreign visitors

The EXIT Music Festival has been held annually in Novi Sad since 2000. Owing to its excellent organization, it has become popular among the youth population around the world. Moreover, it succeeded in attracting a large number of foreign visitors after long years of their absence in the streets of Novi Sad, which also created a basis for the research of their relations with the local population and the interrelation of their cultural and social influence. The paper presents the evolution process of the Music Festival with a special emphasis on the opinions of both foreign and domestic visitors about their mutual interrelations, as well as the opinion of the local population about the foreigners visiting Novi Sad during the EXIT Festival. A questionnaire conducted in 2006 on two sets of samples, one of 200 respondents in the EXIT campsite, and the other of 100 inhabitants of Novi Sad also suggest a starting point for further research in the aforementioned interaction among the visitors, as well as for a study of the relationships between the local population and the festival visitors. This was also the aim of the paper.

Current travels aiming at relaxation, entertainment and meeting other cultures and customs are becoming ever-demanding compared to travels in the near and distant past. Tourist offer has entered the phase when accommodation, food, favorable climate, even cultural and historical sights do not seem to be crucial factors which influence the decision of a contemporary man to visit the destination, which has been mainly achieved by the influence of mass media, fast information transfer as well as easy access to almost all world's tourist destinations. Cultural tourism has been motivated by the need of visiting places of attractive cultural and artistic content in order to meet, understand and respect the variety of local and regional cultures