The Perception of Intention in Selection of Higher Education (Study Case: Aperti BUMN)

Abstract

The high interest of high school graduates to enter state universities (PTN) is utilized by attracting quality prospective students through various entry routes to PTN. Around 30 to 40 percent of private universities (PTS) in Indonesia have been unable to sustain themselves because of a lack of students. The condition is made worse by the entry of foreign private universities to Indonesia. These universities have partnerships with local companies. Consequently, there is a strong demand for private universities in Indonesia to have a good reputation and proper branding to survive in the national education industry. University reputation is becoming more significant and can improve the value of a university in an increasingly competitive global environment. This study is quantitative and employs descriptive analysis and crosstab analysis. The results show that adequate facilities are a factor that has a close relationship with student interest in studying at private universities that are members of the Higher Education Alliance (APERTI) under State-Owned Enterprises (BUMN).