The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty

Clauß, Thomas; Harengel, Peter; Hock, Marianne

doi:10.1007/s11846-018-0313-0

Cited by 89 publications

(77 citation statements)

References 141 publications

(125 reference statements)

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“…The customers purchase different services based on their preferences and optimal perceived of the value in the sharing economy -determining the drivers of user loyalty. Their loyalty from a customer perspective and the impact of different value perceptions for customer-tocustomer-based platforms [18,9]. The characteristics of Airbnb networks in the context of the potential impact on local residents and the traditional hotel industry was examined by [11] and [12], examined was a motivation of sharing economy users and why people participate in collaborative consumption.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…The success of platforms such as Airbnb is evidence of a shift from an ownership society to a sharing society. However, only very few platforms are able to accumulate a large and loyal following of customers [9,19]. In the research approached this challenge by researching platform loyalty motivators of the guests and soluted, that accommodation sharing provides unique experiences for tourists.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Unlike the traditional hotel industry, consumers using Airbnb must market themselves in ways that will maximize their chance of securing permission to book. Hosts' risk assessment of a potential booking depends in part on trip-related characteristics (for example, the number of nights, motivation for the trip, the travel party, and guests' self-description of their behavior) as well as personal characteristics (for example, gender, age, and features of the profile picture) [9]. The most important attribute is self-description by guests of their positive behaviour, a profile picture, and trip purpose.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Hosts have the potential to earn substantial income by renting out their accommodation. The importance of attributes such as the location, reputation, comfort, personality and behaviour and the expectations of higher rental prices associated with pricing are demonstrated [9].…”

Section: Theoretical Backgroundmentioning

confidence: 99%

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Shared accommodation as a globalization trend in tourism

Kostková

2020

SHS Web Conf.

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Modern tourism trends have a distinctly global character. They include the use of online tourism service platforms and the sharing of services based on sharing economy. Governments and municipalities create regulatory measures to operate in accordance with the destination’s municipal, financial, security, and tourism interests to ensure transparency and a level playing field for entrepreneurship. The paper deals with this global trend in the field of the accommodation services through the Airbnb platform in the Czech Republic and in the Silesian Moravian Region, in the use and provision of tourist accommodation services and identification of the impact on tourism development and tourist attendance the destination, within the project Trends of tourism in the Moravian-Silesian Region, using the methods of marketing research. The results declare that shared economy platforms in the field of accommodation have a place in the modern economic system, they put competitive pressure on tourism service providers, the offer expands for the consumers and traditional service providers force to move to innovative concepts. The hoteliers want to offer the creation of standards that the sharing accommodation providers should follow and public administration and city representatives want to clearly describe the duties for each accommodation provider and regulate accommodation through Airbnb.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

See 2 more Smart Citations

Shared accommodation as a globalization trend in tourism

Kostková

2020

SHS Web Conf.

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“…From an operator’s view, user preferences can serve as a foundation for value propositions of coworking business models (Clauss et al 2019 ). Attracting new members has been and remains the number one challenge for operators (Deskmag 2018 ).…”

Section: Introductionmentioning

confidence: 99%

User preferences for coworking spaces; a comparison between the Netherlands, Germany and the Czech Republic

et al. 2020

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Coworking spaces have become a central component of new work environments, with large international chains. The purpose of this study is to investigate whether user preferences for the physical workspace design are consistent across countries, which the uniformity of such chains seems to suggest. A comparison between the user preferences of coworking spaces between the Netherlands (n = 219), Germany (n = 98) and the Czech Republic (n = 79) is performed using a mixed multinomial logic model for each country. Besides statistical utility of attributes, also motivations for working in coworking spaces are analysed. The findings show that there are some consistencies in preferences across countries. Typical real estate characteristics like accessibility and contract options came forward to be the most important attributes in choosing which coworking space to work at in all three countries. However, significant differences in the desired quality levels of specifically these attributes were found between the countries as well, and only the less important attributes showed similar preferences internationally. This suggests that identical world-wide implementations of the same concept, might serve multi-nationals but possibly will not attract local users. The identified differences in preferences can help to position more specific, dedicated coworking spaces within local markets.

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Timing co‐creation: A reward‐based crowdfunding perspective

Primanti,

Japutra,

van Doorn

et al. 2023

J of Consumer Behaviour

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Reward‐based crowdfunding provides a rich arena for co‐creation, where different types of dialogues between backers and project initiators aid crowdfunding performance. Nevertheless, research on how backers' co‐creation, in the form of comments, influences crowdfunding performance is still scarce. Based on signaling theory, this research investigates the impact of backers' specific co‐creation comments (we coded comments for co‐ideation, co‐evaluation, and co‐design) on crowdfunding performance. The present study also examines whether the timing of posting co‐creation comments influences associated performance benefits. We used a panel dataset of 446 reward‐based crowdfunding projects with 7254 observation days. The results show that backers' co‐ideation and co‐evaluation activity leads to a higher funding amount. Furthermore, the impact of co‐ideation is higher for comments made early in the project's lifecycle, while the effect of co‐design is wholly contingent on the time of commenting, with early co‐design comments contributing negatively to crowdfunding performance.

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The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty

Cited by 89 publications

References 141 publications

Shared accommodation as a globalization trend in tourism

Shared accommodation as a globalization trend in tourism

User preferences for coworking spaces; a comparison between the Netherlands, Germany and the Czech Republic

Timing co‐creation: A reward‐based crowdfunding perspective

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