The performance effect of organizational learning and market orientation

Jiménez, Daniel Jiménez; Cegarra‐Navarro, Juan Gabriel

doi:10.1016/j.indmarman.2006.02.008

Cited by 113 publications

(60 citation statements)

References 114 publications

(219 reference statements)

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“…KM thus enables acquisition, assimilation and use of new knowledge that improve the innovative entrepreneurship of the firm's personnel and of the firm in itself, improving the business results to the extent that the knowledge becomes more intensive and is developed better to improve the dynamic business process [48]. Knowledge is thus a strategic source of the organization's innovative entrepreneurship.…”

Section: Influence Of Km Ol and Tc On Innovative Entrepreneurshipmentioning

confidence: 99%

Business Intelligence: An Innovative Technological Way to Influence Corporate Entrepreneurship

Giménez-Figueroa¹,

Rojas²,

JesúsGarcía-Morales³

2018

Entrepreneurship - Development Tendencies and Empirical Approach

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Adaptation to dynamism and complex environments in today's Knowledge Society is key for firms to survive and improve their positions. This paper applies business intelligence (BI) to the firm to shape its organizational design and improve its performance. The paper also relates business intelligence to organizational performance management through organizational learning (OL), knowledge management (KM) and the technological competencies of the company's employees and managers. Theoretical study of the main current research serves as the basis for the development of several propositions to fill the gaps in knowledge of business intelligence. Finally, the paper presents conclusions about application of business intelligence in firms.

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Section: Influence Of Km Ol and Tc On Innovative Entrepreneurshipmentioning

confidence: 99%

Business Intelligence: An Innovative Technological Way to Influence Corporate Entrepreneurship

Giménez-Figueroa¹,

Rojas²,

JesúsGarcía-Morales³

2018

Entrepreneurship - Development Tendencies and Empirical Approach

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“…In order to gain the satisfaction and support of customers, businesses have long developed their products and services based on consumer opinions (Bai et al 2008;Deng et al 2010;Jiménez-Jiménez and Cegarra-Navarro 2007;Kim et al 2004), with many enterprises and scholars using questionnaires to identify key consumer demands. The various methods that are used in the studies examined in this literature review to investigate consumer demands are shown in Fig.…”

Section: Review Of Traditional Approaches For Analyzing Consumer Demandsmentioning

confidence: 99%

A computer-based approach for analyzing consumer demands in electronic word-of-mouth

Lin¹,

Liaw²,

Chen³

et al. 2017

Electron Markets

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Consumer opinions are one of the most valuable assets that enterprises have, and thus questionnaires are often employed to investigate the views of consumers. However, this approach requires a large amount of human labor and time, and, most importantly, it cannot automatically find out consumers' needs. However, many consumers now share their appraisals of products or services through electronic word-of-mouth (eWOM). Since these usually reflect consumer needs, and thus their demands, collecting and analyzing eWOM data has become a key task for many businesses. Nonetheless, current eWOM-related research focuses on its transmission, influence, issues, and marketing, and there seem to be very few studies that apply eWOM to develop consumer needs analysis systems. In order to effectively collect and analyze eWOM data, this study proposes a computer-based approach for analyzing consumer demands. The approach utilizes sentiment analysis to develop extraction methods for use with eWOM appraisals. It thus uses eWOM appraisals to find out consumer demands. This work integrates eWOM with information technology to develop an approach to computerize consumer needs analysis. It is expected that the results will help enterprises to improve the quality of their products and market competitiveness.

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“…The effect of these decision variables on making purchase decisions was measured with 21 variables (Product-related VS 1 -7, Store-based VS 2 -8 and economic variables VS 3 -6) on a selfappraisal perceptual scale originally derived on the basis of focus group analysis as mentioned in the pretext . Motivation about this construct has been derived from an original scale developed on market orientation, 49 which conceptualized it as a multivariate construct comprising customer orientation, competitor orientation and inter-functional coordination as principal behavioral components. This scale also comprised triadic decision coordination among store sales ambiance, brand and consumer preferences.…”

Section: Construct Of Measures and Data Validationmentioning

confidence: 99%

“…The perceptional behavior of consumers that support the buying decision (VS 4 ) were measured using eight variables: display of fashion apparel, store promotions, availability of brands, personalization, brand attributes, perceived use value, simulation and product mix. 49,53,54 Other variables were selected on the basis of focus group discussion. The construct of arousal and merriment (VS 5 ) was measured in reference to a 5-variable ' self-appraisal perceptual scale ' , consisting of hands-on experience, celebrity promotions, creative styles, brand advertising and trustworthiness of the brand.…”

Section: Construct Of Measures and Data Validationmentioning

confidence: 99%

Brand manifestation and retrieval effects as drivers of buying behavior in Mexico

Rajagopal

2012

J Database Mark Cust Strategy Manag

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This research addresses brand manifestation and its effects on purchase behavior of consumers. The discussion in the study fi lls an important knowledge gap by investigating the brand -consumer association considering economic, cognitive and relational variables that help consumers analyze the brands ' manifestation. The study proposes fi ve constructs that represent brand attractiveness, availability, awareness, quality and service association that explains how the relative importance of brands differs across purchase situations . On the basis of data from 231 respondents in Mexico, the study proposes an integrated branding perspective, which conceptualizes the co-construct between brand appearance and brand meaning among consumers. Finally, the implications of such an approach for future research and brand management are discussed.

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The performance effect of organizational learning and market orientation

Cited by 113 publications

References 114 publications

Business Intelligence: An Innovative Technological Way to Influence Corporate Entrepreneurship

Business Intelligence: An Innovative Technological Way to Influence Corporate Entrepreneurship

A computer-based approach for analyzing consumer demands in electronic word-of-mouth

Brand manifestation and retrieval effects as drivers of buying behavior in Mexico

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