“…Winter (1994) modified the basic TAT protocol to develop a technique whereby speeches, conversation, essays, diplomatic documents, etc., may be analyzed to access the motives of the individuals writing or speaking the texts. This protocol has been used to measure presidential motives from inaugural speeches Winter, Hermann, Weintraub, & Walker, 1991). Winter has applied the technique to a large number of leaders and types of archival materials aside from American presidents (Winter, 1998(Winter, , 2002(Winter, , 2004(Winter, , 2005.…”