The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

Xu, Heng; Luo, Xin; Carroll, John M.; Rosson, Mary Beth

doi:10.1016/j.dss.2010.11.017

Cited by 517 publications

(527 citation statements)

References 38 publications

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“…Studies found that the perceived benefits of personalization increase a person's likelihood of using personalized online services and of disclosing information on personalized mobile interfaces (Chellappa & Sin, 2005). However, privacy concerns triggered by content personalization are a negative predictor of consumers' intentions to use online personalization services (Chellappa & Sin, 2005) as well as to willingness to share information on a mobile interface with personalization features (Xu et al, 2011). It appears that privacy disclosure behaviors on personalized mobile interfaces are based on consumers' assessment and comparison of perceived benefits and risks of disclosing information on personalized interfaces.…”

Section: Personalization On Mobile Services and Privacymentioning

confidence: 99%

“…Overall, the literature suggests that personalization is a doubleedged sword, with both perceived benefits from the information and services that are tailored to the individual user, and perceived risks associated with the personalization process (Xu et al, 2011). Studies found that the perceived benefits of personalization increase a person's likelihood of using personalized online services and of disclosing information on personalized mobile interfaces (Chellappa & Sin, 2005).…”

Section: Personalization On Mobile Services and Privacymentioning

confidence: 99%

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Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management

Kang

Shin

Tam

2016

Computers in Human Behavior

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We examine how two different underlying mechanisms of behavioral loyalty to a brand -attitudinal loyalty and habit -impact smartphone users' privacy management when they browse personalized vs. nonpersonalized mobile websites. The online experimental study conducted with Amazon Mechanical Turk workers (N = 73) finds different responses of attitudinal loyalty and habit towards personalization in significant three-way interactions between personalization, attitudinal loyalty, and habit on privacy disclosure and protection behaviors. When interacting with a personalized website, highly habitual consumers without high level of attitudinal loyalty disclosed the most personal information on a personalized mobile site, and displayed the least intention of protecting their privacy on their smartphones, whereas consumers with high levels of both habit and attitudinal loyalty reported the highest tendency of privacy protection behavior. However, habit and personalization do not have a significant effect on disclosure behaviors when users have high attitudinal loyalty to a brand. Theoretical and practical implications are discussed. Keywords:Mobile privacy Personalization Loyalty and habit Privacy concern and protection a b s t r a c tWe examine how two different underlying mechanisms of behavioral loyalty to a branddattitudinal loyalty and habitdimpact smartphone users' privacy management when they browse personalized vs. non-personalized mobile websites. The online experimental study conducted with Amazon Mechanical Turk workers (N ¼ 73) finds different responses of attitudinal loyalty and habit towards personalization in significant three-way interactions between personalization, attitudinal loyalty, and habit on privacy disclosure and protection behaviors. When interacting with a personalized website, highly habitual consumers without high level of attitudinal loyalty disclosed the most personal information on a personalized mobile site, and displayed the least intention of protecting their privacy on their smartphones, whereas consumers with high levels of both habit and attitudinal loyalty reported the highest tendency of privacy protection behavior. However, habit and personalization do not have a significant effect on disclosure behaviors when users have high attitudinal loyalty to a brand. Theoretical and practical implications are discussed.

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Section: Personalization On Mobile Services and Privacymentioning

confidence: 99%

Section: Personalization On Mobile Services and Privacymentioning

confidence: 99%

Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management

Kang

Shin

Tam

2016

Computers in Human Behavior

View full text Add to dashboard Cite

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“…Since personalization is based on private information, it is expected to affect customers' privacy issues, which in turn are found to be highly related to emotions (Li et al 2011). However, Xu et al (2011) posit that the use of personalized services may override customers' privacy concerns. Ultimately, embedding personalized elements in an online service might increase customer satisfaction (Chang and Chen 2009).…”

Section: Effects Of Personalization On Emotional Statesmentioning

confidence: 99%

Shiny happy people buying: the role of emotions on personalized e-shopping

et al. 2014

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Personalized services are diffusing rapidly in online shopping communities. However, the current understanding of the influence of personalization is limited. This study extends personalization literature into the area of emotions related to intention to purchase and into the context of online shopping. Responses from 182 online shoppers were used to examine the impact of personalization on customer emotions and intention to purchase. The results show that there is a direct positive association between personalization and purchase intentions. In addition, provision of personalization features in e-shops may evoke positive emotions to online shoppers but does not evoke nor mitigate negative ones. Finally, our study reports that emotions influence online shopping behavior either positively, through the formulation of positive emotions, or negatively, through negative emotions. These findings indicate that positive emotions mediate the relationship between personalization and purchase intentions. Our study concludes with a critical appraisal of our findings and a discussion of prospective theoretical and managerial implications for e-shop practitioners.

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“…Although LBS has been adopted by many businesses today, the collection and dissemination of personal information by service providers can affect user's usage intention as they may be gathered with consent or without choice [23]. Therefore, consumers seek to provide the information solely for business transactions [24].…”

Section: B Cfip and Perceived Riskmentioning

confidence: 99%

Consumer Personality, Privacy Concerns and Usage of Location-Based Services (LBS)

Hin¹

2015

JOEBM

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Abstract-This paper examines the effects of the Big Five personality traits on concern for information privacy (CFIP) and the effects of the formulated concern for information privacy towards perceived risk, which in turn determine location-based services (LBS) usage intention. Data for this research was collected from 291 users and non-users of LBS. Result from Pearson correlation analysis indicated significant relationships exist between: (1) extraversion, and openness with collection; (2) extraversion, conscientiousness, and openness with improper access; (3) extraversion, conscientiousness, and openness with errors; (4) agreeableness, neuroticism, and openness with secondary use. All four dimensions of CFIP are found to have a significant direct relationship with perceived risk of using LBS. Implications for research and practice for location-based service providers are discussed.

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The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

Cited by 517 publications

References 38 publications

Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management

Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management

Shiny happy people buying: the role of emotions on personalized e-shopping

Consumer Personality, Privacy Concerns and Usage of Location-Based Services (LBS)

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