The persuasive effect ofTsotsitaalin HIV/AIDS material
Abstract: According to Statistics South
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Cited by 3 publications
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Nkomiso Tsalwa leri I ndzavisiso wa mavonelo, vutivi, matitwelo na ku pfumela ka vantshwa eka ku pfariwa ka tiko hi kwalaho ka xitsongwa-tsongwana xa Covid-19. Xikongomelo xa ndzavisiso lowu iku hoxa xandla—ku suka eka tlhelo ra tidyondzo ta ximunhu na ku hlanganela ka vanhu—kuya eka ku humelela loku anameke ka ku lwisana na Covid-19. Maendleno ya hina iku hlamusela mahungu ya Covid-19 ku suka eka lava vulavuleke timhaka ta vona, tlhandla ka mbirhi, ku veka erivaleni hiku katsakanya kumbe ha rinwe-ha-rinwe ra mahungu ya vanhu lava va nga va xiphemu xa ndzavisiso lowu. Mavekelo lawa ya le rivaleni ya ta katsa tinxaka to hundza rinwe ta mitirho, xikombiso, ta miehleketo, ta ku hlanganela ka vanhu na ta maehleketelelo. Tsalwa leri ari humesi njheka-njhekisano. Kambe I inhlamuselo ya mahungu yo huma eka leswi swi vuriweke. Ndzavisiso, ngopfu-ngopfu wa tidyondzo ta ximunhu no hlanganela ka vanhu awu boheka kuva wunga vi lowu tolovelekeke hikwalaho ko pfariwa ka tiko. Swipimelo swo pfariwa ka tiko hi swona swinga endla leswaku ku langutiwa eka vantshwa va vantima lava humaka eka ndhawu leyi hi kuya hi matimu yinga ya vanhu va ntima ntsena. Hikwalaho ka xivangelo lexi, ndzavisiso lowu wu ve lowunga anamangiku. Nakambe, tsalwa leri ari na xikongomelo xo engetela mavoleno, vutivi na matitwelo lama kumekeke kuva ya ri ya “vantshwa va vantima hinkwavo.” Ntsena, I ku hoxa xandla eka ku hlayiseka ka ntirho lowu tiyisisiweke eka ku humelela ka xiyimo xa xisayense lexi tshembisaka. Abstract This essay is an inquiry into the perceptions, knowledge, attitudes and beliefs of Young Black Adults towards Covid-19 and the lockdown. The motive for the inquiry is to make a contribution—from the perspective of the humanities and the social sciences—towards the success of the broad-based fight against Covid-19. Our approach is to present the narratives on Covid-19 by those who told their stories and then to present a commentary either per narrative or cumulatively. The commentary will be multidisciplinary; covering, for example, psychology, sociology and philosophy. This essay does not, therefore, present an argument. Instead, it is an interpretative commentary on the narratives. Research, especially in the humanities and the social sciences, was bound to be unusual as well as abnormal because of the lockdown restrictions. The restrictions account for the fact that only Young Black Adults in a specific historical Black township in South Africa were the point of focus. For this reason, the focus is severely limited. Accordingly, the essay bears no intention to extend the perceptions, knowledge beliefs and attitudes found in the area to all Young Black Adults. It is a contribution to the conservation of empirical material for use in propitious scientific conditions.
Nkomiso Tsalwa leri I ndzavisiso wa mavonelo, vutivi, matitwelo na ku pfumela ka vantshwa eka ku pfariwa ka tiko hi kwalaho ka xitsongwa-tsongwana xa Covid-19. Xikongomelo xa ndzavisiso lowu iku hoxa xandla—ku suka eka tlhelo ra tidyondzo ta ximunhu na ku hlanganela ka vanhu—kuya eka ku humelela loku anameke ka ku lwisana na Covid-19. Maendleno ya hina iku hlamusela mahungu ya Covid-19 ku suka eka lava vulavuleke timhaka ta vona, tlhandla ka mbirhi, ku veka erivaleni hiku katsakanya kumbe ha rinwe-ha-rinwe ra mahungu ya vanhu lava va nga va xiphemu xa ndzavisiso lowu. Mavekelo lawa ya le rivaleni ya ta katsa tinxaka to hundza rinwe ta mitirho, xikombiso, ta miehleketo, ta ku hlanganela ka vanhu na ta maehleketelelo. Tsalwa leri ari humesi njheka-njhekisano. Kambe I inhlamuselo ya mahungu yo huma eka leswi swi vuriweke. Ndzavisiso, ngopfu-ngopfu wa tidyondzo ta ximunhu no hlanganela ka vanhu awu boheka kuva wunga vi lowu tolovelekeke hikwalaho ko pfariwa ka tiko. Swipimelo swo pfariwa ka tiko hi swona swinga endla leswaku ku langutiwa eka vantshwa va vantima lava humaka eka ndhawu leyi hi kuya hi matimu yinga ya vanhu va ntima ntsena. Hikwalaho ka xivangelo lexi, ndzavisiso lowu wu ve lowunga anamangiku. Nakambe, tsalwa leri ari na xikongomelo xo engetela mavoleno, vutivi na matitwelo lama kumekeke kuva ya ri ya “vantshwa va vantima hinkwavo.” Ntsena, I ku hoxa xandla eka ku hlayiseka ka ntirho lowu tiyisisiweke eka ku humelela ka xiyimo xa xisayense lexi tshembisaka. Abstract This essay is an inquiry into the perceptions, knowledge, attitudes and beliefs of Young Black Adults towards Covid-19 and the lockdown. The motive for the inquiry is to make a contribution—from the perspective of the humanities and the social sciences—towards the success of the broad-based fight against Covid-19. Our approach is to present the narratives on Covid-19 by those who told their stories and then to present a commentary either per narrative or cumulatively. The commentary will be multidisciplinary; covering, for example, psychology, sociology and philosophy. This essay does not, therefore, present an argument. Instead, it is an interpretative commentary on the narratives. Research, especially in the humanities and the social sciences, was bound to be unusual as well as abnormal because of the lockdown restrictions. The restrictions account for the fact that only Young Black Adults in a specific historical Black township in South Africa were the point of focus. For this reason, the focus is severely limited. Accordingly, the essay bears no intention to extend the perceptions, knowledge beliefs and attitudes found in the area to all Young Black Adults. It is a contribution to the conservation of empirical material for use in propitious scientific conditions.
This paper argues that in order to gain a more informed perspective on emotions and HIV/AIDS, crosslinguistic differences in emotion language need to be taken into account, particularly in a multilingual context. The paper reviews four published academic articles with the aim of illustrating how more consideration of the crosslinguistic and multilingual aspects of emotion language could have contributed to better theoretical understanding of HIV/AIDS and emotions as well as aiding the development of practical interventions in HIV/AIDS counselling and care. Finally, this paper argues that a lack of engagement with language and multilingualism around HIV/AIDS and emotions will stifle the development of a theoretical account of emotions as multi-semiotic and embodied, as well as the development of locally based, community-driven practical interventions.
The high HIV prevalence among young people makes them a prime target for HIV prevention campaigns, such as South Africa's "loveLife" campaign. One way to deliver documentmediated HIV messages directed at the youth is to use a language style to which they can relate. Drawing on the Communication Accommodation Theory and Language Expectancy Theory it is argued that teenagers are more likely to view the writer and the teenage variety favourably if they identify with the teenage variety in the print media. In this study two teenage slang versions of the same HIV message were examined. One version was an English teenage variety (hereafter the "loveLife variety") as used by loveLife in the print media. The other version was a teenage Afrikaans constructed by the Afrikaans teenagers themselves (hereafter "authentic teenage Afrikaans"). These two teenage varieties were not only compared to each other, but also to a standard Afrikaans version of the message. Two authentic teenage Afrikaans varieties-clearly running along the previous racial lines of "coloured" and "white"-were identified. This study indicates a generally unfavourable reaction to the (English) loveLife variety by both the Coloured Afrikaans and White Afrikaans teenage groups 2. The Coloured Afrikaans teenagers viewed their authentic teenage Afrikaans (and the standard Afrikaans) very favourably and appropriate for HIV health communication. White Afrikaans teenagers viewed the use of their authentic teenage Afrikaans in document-mediated HIV messages as highly inappropriate.
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