“…GPCRmediated activation of PLCb also occurs through release of the Gbg heterodimer, which is thought to be mediated by activation of G i -coupled GPCRs (Camps et al, 1992;Katz et al, 1992;Wu et al, 1998;Xie et al, 1999). Members of the Rho family of small molecular weight G proteins, such as the Rac isoforms, also directly bind and activate PLCb, linking PLCb activity to GPCR-independent signaling cascades (Gresset et al, 2012;Kadamur and Ross, 2013). It is also increasingly recognized that the membrane itself plays a role in the regulation of PLCb, as may interactions with scaffolding proteins (Cartier et al, 2011;Grubb et al, 2011Grubb et al, , 2012Sun et al, 2013).…”