Muslim consumers want the food they eat to be guaranteed halal and Toyib. Research on awareness of consuming halal food in Purworejo district in Indonesia has not been widely studied. Those study aims to determine the relationship between personal factors, social factors and types of consumer factors on the purchase intention of halal food. The population in this study were students of the Faculty of Agriculture, University of Muhammadiyah Purworejo. Samples were taken (purposive sampling) as many as 90 respondents, while the sampling technique used accidental sampling.The tests carried out in this study were validity and reliability tests, multiple linear regression tests, T tests and F tests. The results of the validity tests showed all indicators showed valid results, and reliability tests showed high reliability results. The correlation value (R) was equal to = 0.372 and the coefficient of determination was 0.138. Based on the results of multiple regression shows the regression equation Y= 7.538 + 0.143 X1 -0.006X2 + 0.099 X3. Y = intention to buy halal food, X1 = personal variable, X2 = social variable, and X3 = consumer type variable. The result of the F statistic test was 4.592 with a significance of 0.005 all factors simultaneously affect the intention to buy halal food. This study concluded of this study was that social factors do not affect the intention to buy halal food, while personal factors and consumer behaviour have a significant influence on the intention to buy halal food. Based on the F test, it shows that personal factors, social factors and types of consumers together affect students' intentions to buy halal food.