Within the genus Actinidia, there is large variability in fruit skin and flesh colour. The most familiar kiwifruit, A. chinensis var. deliciosa 'Hayward', has flesh of bright emerald green. Although many species have live, coloured fruit skins, most commercial cultivars have a dead, brown fruit skin. Hidden underneath the skin is a diversity and range of flesh colours which are characteristic of the species or specific genotypes. From a commercial point of view, flesh colour has become a particularly important feature which distinguishes the fruit and new cultivars in the market. In today's market, there is a large number of cultivars with a range of flesh colours grouped into three main categories: green, yellow and red. The red-fleshed cultivars are a recent addition and have generated great interest throughout the industry worldwide. It is also the distinctive feature of the genotype used to build the reference genome for A. chinensis var. chinensis (Huang et al., 2013).
Fruit ColourAnthocyanins, carotenoids and chlorophylls are responsible for almost all fruit coloration. Plant breeding and domestication have produced numerous fruit where the levels and distribution of pigments vary widely, changing during development and in response to the environment. The accumulation of pigments in fruit is an important indicator of ripeness, quality and value. These pigments also differentiate cultivars for consumers, as well as being implicated in the health attributes of our foods. A highly pigmented fruit has become perceived by consumers as conferring