The Pinterest project: Using social media in an undergraduate second year fashion design course at a United States University

Abstract

This article is a research evaluation of a project that utilizes the social media website, Pinterest.com, in a collaborative learning experience between second year fashion design students at a United States university and young urban professionals as customers. Technology is changing the higher education environment, and interacting with social media in engaging ways provides fashion design students the opportunity to connect with a wider community of customers to better understand their needs. Second year students in a fashion design course at a university in the United States were asked to collaborate with young urban professional customers using the website Pinterest.com to develop a six-piece garment collection based on the customer’s inspiration and feedback of the student designs. Student responses suggest this was beneficial experience for using social media in a learning environment. Communication between students and customers illustrate an example for interactive social media use that could be replicated in other fashion design courses.

From studio practice to online design education: Can we teach design online? | De l’enseignement pratique en studio à l’enseignement en ligne : peut-on enseigner le design en ligne ?

“…• Outside experts can provide feedback (Kvan, 2001;Lapolla, 2014), • Asking students to critique online leads to higher level of participation in collaboration (McIntyre, 2007), • Reviewing the design process of students' works facilitates focusing on the process rather than on the final product (Saghafi, Franz, & Crowther, 2010), • Unlimited exposure to peer progress is possible (Güler, 2015), • Immediate response and feedback are possible (McNamara, 2015), • Students become more self-reliant when it comes to developing their own expertise if an expert is not available in the studio for immediate feedback (Lotz, Jones, & Holden, 2015).…”

Gratifications for Social Media Use in Entrepreneurship Courses: Learners’ Perspective

“…In recent years, social media has become a popular tool for entrepreneurs to cluster around. Numerous entrepreneurship courses have begun to use social media as a teaching aid (Menkhoff and Bengtsson, 2012; Lapolla, 2014). It can help entrepreneurial teachers improve their teaching practices to increase learner engagement and support learners’ success in individual courses, learning experiences, and teaching goals.…”

“…Many studies conducted on the relationship between social media and learning have been set in schools. The research targets have mostly been teachers (Gruzd et al, 2018) and students (Menkhoff and Bengtsson, 2012; Dahlstrom et al, 2013; Lapolla, 2014; Lupton, 2014; Wohn and LaRose, 2014; Barhoumi, 2015; Gan and Wang, 2015; Imlawi et al, 2015; Hajibayova, 2017; Gan, 2018; Klobas et al, 2018). However, as far as entrepreneurship courses are concerned, apart from schools, the government and the private sector have vigorously promoted the courses in quantity and terms of types even beyond school education.…”

“…Lapolla (2014) evaluated the use of the social media platform Pinterest in fashion design courses and found that students believed they benefited from communicating with customers through the community. This indicated that extended learning was considered an intention of using social media.…”

Applying Data Analytics to Social Media Advertising: A Twitter Advertising Campaign Case Study

“…College professors have been integrating social media into pedagogical practice, such as treating social media as communication tools, as collaborative communities or as creative outlets. (Bowdon, 2014;Lapolla, 2014;Lumby, Anderson & Hugman, 2014). McCorkle, McCorkle and Payan (2014) proposed that using blogs in the marketing and advertising classroom could improve students' communication and social networking skills.…”