The Politics of Marketing: Analyzing the Parallel Political Marketplace

Hutt, Michael D.; Mokwa, Michael P.; Shapiro, Stanley J.

doi:10.2307/1251277

Cited by 44 publications

(31 citation statements)

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“…Kohli (1985) Empirical study of 114 salespeople from three companies manufacturing and selling industrial products Employee Contingent approving supervisory behavior leads to greater role clarity, self-esteem, job satisfaction, and instrumentality, which encourages salespeople to work harder. Hutt et al (1986) Conceptual research about the parallel political marketplace Regulator As firms undergo increased pressure and regulation from government agencies, the development of multiple constituencybased marketing strategies becomes more important. Garrett (1987) Study involving boycotts directed at allegedly improper marketing policies of target organizations Community When confronted with a boycott, firms must evaluate the boycott's pressure potential (both economic and image) and determine how committed they are to the policies the protest groups desire to change.…”

Section: Stakeholders and Marketingmentioning

confidence: 99%

“…This, in turn, positively influences the firm's environmental orientation (internal and external) and environmental strategy (corporate and marketing). As firms undergo increased pressure and regulation from government agencies, the development of proactive strategies such as multiple constituency-based strategies becomes important to achieve market success (Hutt et al 1986). An essential part of these strategies is the close coordination between the marketing and public affairs functions, which lead firms to be more responsive toward the market, and more generally toward stakeholders.…”

Section: Legal and Regulatorymentioning

confidence: 99%

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Stakeholder marketing: a definition and conceptual framework

Hult

Mena

Ferrell

et al. 2011

AMS Rev

182

148

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Stakeholder marketing has established foundational support for redefining and broadening the marketing discipline. An extensive literature review of 58 marketing articles that address six primary stakeholder groups (i.e., customers, suppliers, employees, shareholders, regulators, and the local community) provides evidence of the important role the groups play in stakeholder marketing. Based on this review and in conjunction with established marketing theory, we define stakeholder marketing as "activities and processes within a system of social institutions that facilitate and maintain value through exchange relationships with multiple stakeholders." In an effort to focus on the stakeholder marketing field of study, we offer both a conceptual framework for understanding the pivotal role of stakeholder marketing and research questions for examining the linkages among stakeholder exchanges, value creation, and marketing outcomes.

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Section: Stakeholders and Marketingmentioning

confidence: 99%

Section: Legal and Regulatorymentioning

confidence: 99%

Stakeholder marketing: a definition and conceptual framework

Hult

Mena

Ferrell

et al. 2011

AMS Rev

182

148

View full text Add to dashboard Cite

show abstract

“…Ao aplicar os conceitos de marketing na área política e explorar as relações de troca entre os interessados, os pesquisadores de marketing conseguem obter informações que direcionam mais adequadamente as políticas públicas e os objetivos do marketing político (SHAMA, 1975;HUTT;MOKWA;SHAPIRO, 1986;COLLINS;SPEED, 2011). García, Varela, Garcés, Carballar e Palacio (2014) destacam a necessidade da comunicação entre o governo e a sociedade durante o processo de concepção, implementação e avaliação de políticas públicas.…”

Section: Marketing Políticounclassified

O Comportamento Do Eleitor Brasileiro Na Escolha Do Candidato

Silva

Mainardes

2019

RGD

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Este estudo se propôs a identificar as variáveis que afetam o comportamento do eleitor brasileiro na escolha de um candidato. Para tanto, realizou-se uma pesquisa de caráter descritivo, com corte transversal e dados quantitativos. Os resultados indicaram que dos sete domínios propostos no estudo – questões políticas, imaginário social, dimensão emocional, imagem do candidato, eventos atuais, eventos pessoais e questões epistemológicas – somente três afetaram o comportamento do eleitor brasileiro na escolha do melhor candidato: questões políticas, dimensão emocional e imagem do candidato. Ao final do estudo, constatou-se que, para a escolha do candidato, o eleitor brasileiro leva em consideração as questões políticas propostas no plano de governo, os sentimentos afetivos e, ainda, os traços de personalidade que constituem as características do candidato.Palavras-chave: Marketing. Marketing político. Comportamento do eleitor. Eleitor brasileiro. Campanha eleitoral.ABSTRACTThe present study is proposed for identifying the variables affecting the Brazilian voters' behavior on the choice of a candidate. For achieving such goal, a descriptive, cross-sectional research was performed, with quantitative data. The results indicate that from the seven domains proposed in that study, which are: Issues and Policies, Social Imagery, Emotional Feelings, Candidate Image, Current Events, Personal events and Epistemic Issues, only three affected the behavior of the Brazilian electorate in the choice of the best candidate: Issues and Policies, Emotional Feelings and the Candidate Image. As a conclusion, this study verified that for choosing the candidate, the Brazilian voter takes into consideration the issues and policies addressed in the government plan, the emotional affection feelings and the personality traits that constitute the candidate's characteristics.Keywords: Marketing. Political marketing. Voter behavior. Brazilian voter. Electoral campaign.

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“…To do this depends not so much on the existence of a public relations department, but more on the political competences of the company at large, and how the development and maintenance of these competences are supported by top management (Drumwright, 1994;Menon and Menon, 1997). It therefore seems as if the political economy paradigm still offers a relevant framework for analyzing how economic structures and processes in firms can be integrated with sociopolitical phenomena (Stern and Reve, 1980;Achrol, Reve and Stern, 1983;Arndt, 1983;Hutt, Mokwa and Shapiro, 1986). It encompasses the marketing-as-exchange notion by placing it in a broader social and political context.…”

Section: Companies As Political Actorsmentioning

confidence: 99%

Political Consumerism: Its Motivations, Power, and Conditions in the Nordic Countries and Elsewhere

Boström¹,

Føllesdal²,

Klintman³

et al. 2005

TemaNord

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This publication can be ordered from www.norden.org/publikationer. On the website you will find more information about other publications and also be able to read and download some of our publications. Homepage: www.norden.org Nordic Council of Ministers Nordic Council Consumer Co-operation in the Nordic CountriesThe aim of the co-operation in the Nordic Committee of Senior Officials on Consumer Affairs is to promote consumer safety, protect their financial and legal interests, inform consumers and promote their education, and promote consumer influence in society. Exchange of information, reports, and research will contribute to the Nordic consumer policy and provides a platform for joint Nordic presentation in international contexts. Nordic co-operationNordic co-operation, one of the oldest and most wide-ranging regional partnerships in the world, involves Denmark, Finland, Iceland, Norway, Sweden, the Faroe Islands, Greenland and Åland. Cooperation reinforces the sense of Nordic community while respecting national differences and similarities, makes it possible to uphold Nordic interests in the world at large and promotes positive relations between neighbouring peoples.Co-operation was formalised in 1952 when the Nordic Council was set up as a forum for parliamentarians and governments. The Helsinki Treaty of 1962 has formed the framework for Nordic partnership ever since. The Nordic Council of Ministers was set up in 1971 as the formal forum for cooperation between the governments of the Nordic countries and the political leadership of the autonomous areas, i.e. the Faroe Islands, Greenland and Åland.Political Consumerism: Its motivations, power and conditions ... Late modern consumers do more than just think about their own wellbeing when doing their daily shopping. Increasingly, consumers express non-economic values through the market arena, especially with regard to such issues as human rights, animal rights, global solidarity and environmental responsibility. What we see in the Nordic countries and elsewhere is that people are active in boycotting and "buycotting" (i.e. positively choosing) products and producers for ethical and political reasons. Old and new civil society actors also shoulder responsibility for problems earlier considered exclusively a state concern. They initiate and participate in the development of new consumer-oriented policy instruments such as eco-or fair trade labels. New social movements are mobilized with new "cultural jamming" tactics; i.e. directly targeting and making ridiculous the names and logos of transnational corporations. The concept of political consumerism draws on the observation that consumer choice and the rising politics of products is an increasingly important form of political participation that exists parallel to conventional party-centered and national state level politics Sø-rensen 2004). Political consumerism has formally been defined as consumer choice of producers and products with the goal of changing objectionable institutional or market practices. It...

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The Politics of Marketing: Analyzing the Parallel Political Marketplace

Cited by 44 publications

References 0 publications

Stakeholder marketing: a definition and conceptual framework

Stakeholder marketing: a definition and conceptual framework

O Comportamento Do Eleitor Brasileiro Na Escolha Do Candidato

Political Consumerism: Its Motivations, Power, and Conditions in the Nordic Countries and Elsewhere

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