2010
DOI: 10.5465/ambpp.2010.54498058
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The Polyphony of Corporate Social Responsibility. Deconstructing Accountability and Transparency.

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Cited by 38 publications
(63 citation statements)
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“…First, examining the coherence of socially shared meanings and their stabilization through narration offers a better understanding of variance in the persistence of a CR-related practice. That is, unlike earlier studies (Abrahamson & Fairchild, 1999;Green, 2004), a narrative approach acknowledges the dialectical and discursively negotiated nature of CR (Christensen et al, 2011;Wehmeier & Schultz, 2011) and analyzes the development of contrasting viewpoints and dialogues between business firms, NGOs, and other actors on what kind of CR practice should be adopted or implemented, and whether the practice merits support and normative approval (Gilbert & Rasche, 2007;Scherer & Palazzo, 2007). Narratives which point out that a CR practice has only been partially implemented or instrumentally adopted are likely to increase suspicion and thus diminish a standard's moral desirability and taken-for-grantedness.…”
Section: Standardization As Narrationmentioning
confidence: 99%
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“…First, examining the coherence of socially shared meanings and their stabilization through narration offers a better understanding of variance in the persistence of a CR-related practice. That is, unlike earlier studies (Abrahamson & Fairchild, 1999;Green, 2004), a narrative approach acknowledges the dialectical and discursively negotiated nature of CR (Christensen et al, 2011;Wehmeier & Schultz, 2011) and analyzes the development of contrasting viewpoints and dialogues between business firms, NGOs, and other actors on what kind of CR practice should be adopted or implemented, and whether the practice merits support and normative approval (Gilbert & Rasche, 2007;Scherer & Palazzo, 2007). Narratives which point out that a CR practice has only been partially implemented or instrumentally adopted are likely to increase suspicion and thus diminish a standard's moral desirability and taken-for-grantedness.…”
Section: Standardization As Narrationmentioning
confidence: 99%
“…In this view, narratives not only reflect but also influence attitudinal and behavioral dispositions in such a way that certain choices, such as the adoption or implementation of a CR standard, become meaningful and are enacted, whereas others are not (Green, 2004;Pentland, 1999). In other words, a narrative approach considers the possibility that the use of language does not merely reflect or transmit the material aspects of CR standards but that language is constitutive of social reality (Christensen, Morsing & Thyssen, 2011; see also Cooren, Kuhn, Cornelissen & Clark, 2011). It follows that the standardization-as-narration perspective assigns ontological primacy to language; how 'stories' of 'breadth vs. depth' or 'flowing vs. sticking' are 'told' is of particular significance.…”
Section: Standardization As Narrationmentioning
confidence: 99%
“…Since certain organizations play with words and act insincere, the inconsistencies between their talks and actions become inevitable condition in organizational life. As a matter of fact, hypocritical acts in organizations fill the gap between their images and daily practices, while destroying their credibility (Christensen, Morsing and Thyssen, 2011). However, when hypocrisy is considered from a different perspective, despite the fact that it is regarded as a pathological condition in organizations, it could become indigenous for organizations (especially for political organizations) and could even help them sustain their existence.…”
Section: Organizational Hypocrisymentioning
confidence: 99%
“…Even where social actors display sincere and unequivocal intentions to produce clarity, insight, accountability and other positive effects, hidden or 'darker' dimensions accompany the pursuit through practices such as selection, framing, posing and display (Christensen et al, 2011). For example, when modern public, private and civil society organizations seek to communicate with employees, citizens and consumers in the name of openness, dialogue and the right to know, such attempts are inevitably based on information systems and filters operating out of public purview and, often, in highly tacit ways.…”
Section: Transparency As Paradoxmentioning
confidence: 99%