“…Although authenticity and the quest for it has played an important part in the research agenda for tourism studies (eg, Redfoot, 1984;Evans-Pritchard, 1987;Cohen, 1988;Urry, 1990;Entrikin, 1991;Hughes, 1995;Rojek and Urry, 1997;Wang, 1999;Halewood and Hannam, 2001;Aitchison, 2006;Belhassen, Caton and Stewart, 2008;Reisinger and Steiner, 2006;Steiner and Reisinger, 2006;Matheson, 2008;Andriotis, 2009), the concept has been the subject of much academic criticism and development. Wang (1999) undertook a careful analysis of the tourism research literature that claimed authenticity as a key concept, and found the concept to be carelessly applied and multiple in meaning.…”