The Positive Impact of Implementation Business Intelligence and Big Data in Hospitality and Tourism Sector

Abstract

In today’s digital era, technological developments are increasingly rapid, advanced, and have an incredibly positive impact on every aspect in various sectors (especially in industry). The increase in what is being done with the internet is bound to result in the data population increasing at a very fast rate as well. The huge amount of data and of various types makes it impossible to manage, analyze, interpret, and trace traditionally making it increasingly difficult for the industry to obtain relevant, timely, and unable to perform decision-making analysis due to a lack of time to actually consume the data so the industry has to work hard and spend a lot of money to produce quality information. Business intelligence and big data are forms of implementation that can answer the needs of all the hospitality and tourism industries. The purpose of this research paper is to explore, study, and discuss the results of a comprehensive analysis of many journal articles in understanding research related to the positive impacts in hospitality and tourism sector (especially in industry) after implementing business intelligence and big data based on empirical findings by employing a systematic literature review method from academic journal articles that have been indexed in the Scopus database and the Web of Science. Business intelligence and big data play a crucial role in an organization's digital transformation attempts in general in companies in hospitality and tourism industry, thereby can create a competitive advantage and be able to encourage greater effectiveness, efficiency, and strategies to determine new business models and bring successful and useful change for numerous company businesses in hospitality and tourism industry for numerous company businesses within the in hospitality and tourism industry

Implementation of Big Data Analytics and its Challenges in Digital Transformation Era: A Literature Review

“…Big Data Analytics encompass multiple disciplines and it is being harnessed in many aspects of life for sustainable development by highly professional processing of valuable data [14], [17], [18]. The descriptions below demonstrate the implementation of Big Data Analytics in certain aspects as listed in Table 1 Medical and Healthcare [25], [26], [27] 7.…”

Business Intelligence Implementation Roadmap for Hospitality and Tourism Industry: Exploraty Work

“…In today's digital age, technological developments are becoming faster and more advanced, having an incredibly positive impact on all aspects of different sectors. Traditionally, the industry has found it increasingly difficult to obtain relevant and timely data and has been unable to perform decision-relevant analysis due to a lack of time to use the data effectively (Madyatmadja et al, 2021). Decisionrelevant data from various business processes in tourism destinations (e.g., bookings or customer feedback) are usually widely available in electronic form.…”

“…To develop IS that meets the needs of hospitality and tourism companies, it is essential to consider various technological advances and their impact on the industry. The employment of Business Intelligence (BI) and big data has been recognised as a crucial element in tackling the difficulties related to handling and examining substantial quantities of information within the hospitality and tourism industry (Madyatmadja et al, 2021). In addition, the integration of technology for service innovation and the strategic management of Information Technology (IT) practices can enhance the operational and service capabilities of tourism and hospitality companies (Juan Luis et al, 2022;Lee et al, 2021).…”

“…BI is a set of processes or techniques, policies, culture, and technology to collect, manipulate, extract, shop, visualise, and analyse data. BI uses historical data to make decisions for the future (Madyatmadja et al, 2021). The authors Nyanga et al (2019) state that the tourism industry benefits from the implementation of a BI system that offers advantages such as flexible and userfriendly collection, storage, retrieval, processing, and analysis of tourism data.…”