“…So even if aesthetic appreciation and gastronomic enjoyment are incommensurable, if my choice is between watching "Tokyo Story" and having dinner at Chez Panisse, on the one hand, and watching "Battlefield Earth" and eating at Subway on the other, it will be arguably the case that I must choose the former. However, it is still correct that there is a wide array of choice situations and possible alternatives in which choices involve a plurality of values and ends, and it might be that there will be whole range of 29 I using Chang's notion of 'being on a par' (Chang 2002), but this point, of course, does not depend on accepting Chang's views on incommensurability.…”