The Potential Role of Social Media Platforms in Community Awareness of Antibiotic Use in the Gulf Cooperation Council States: Luxury or Necessity?

Zowawi, Hosam M.; Abedalthagafi, Malak; Mar, Florie A; Almalki, Turki; Kutbi, Abdullah; Harris-Brown, Tiffany; Harbarth, Stéphan Juergen; Balkhy, Hanan H.; Paterson, David L.; Hasanain, Rihab Abdalazez

doi:10.2196/jmir.3891

Cited by 37 publications

(48 citation statements)

References 42 publications

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“…In public health, these include smoking cessation [17] and diet and exercise [18]. Web-based tools such as Twitter and social media have also been used to raise awareness and educate about antibiotics [19,20]. An antibiotic game to educate clinicians exists [21], but no material has been published on the development or evaluation of Web-based antibiotic educational games for children.…”

Section: Introductionmentioning

confidence: 99%

Can Gaming Increase Antibiotic Awareness in Children? A Mixed-Methods Approach

Hale¹,

Young²,

Grand³

et al. 2017

JMIR Serious Games

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Backgrounde-Bug is a pan-European educational resource for junior and senior school children, which contains activities covering prudent antibiotic use and the spread, treatment, and prevention of infection. Teaching resources for children aged 7-15 years are complemented by a student website that hosts games and interactive activities for the children to continue their learning at home.ObjectiveThe aim of this study was to appraise young people’s opinions of 3 antibiotic games on the e-Bug student website, exploring children’s views and suggestions for improvements, and analyzing change in their knowledge around the learning outcomes covered. The 3 games selected for evaluation all contained elements and learning outcomes relating to antibiotics, the correct use of antibiotics, and bacteria and viruses.MethodsA mixed methodological approach was undertaken, wherein 153 pupils aged 9-11 years in primary schools and summer schools in the Bristol and Gloucestershire area completed a questionnaire with antibiotic and microbe questions, before and after playing 3 e-Bug games for a total of 15 minutes. The after questionnaire also contained open-ended and Likert scale questions. In addition, 6 focus groups with 48 students and think-aloud sessions with 4 students who had all played the games were performed.ResultsThe questionnaire data showed a significant increase in knowledge for 2 out of 7 questions (P=.01 and P<.001), whereas all questions showed a small level of increase. The two areas of significant knowledge improvement focused around the use of antibiotics for bacterial versus viral infections and ensuring the course of antibiotics is completed. Qualitative data showed that the e-Bug game “Body Busters” was the most popular, closely followed by “Doctor Doctor,” and “Microbe Mania” the least popular.ConclusionsThis study shows that 2 of the e-Bug antibiotic educational games are valuable. “Body Busters” effectively increased antibiotic knowledge in children and had the greatest flow and enjoyment. “Doctor Doctor” also resulted in increased knowledge, but was less enjoyable. “Microbe Mania” had neither flow nor knowledge gain and therefore needs much modification and review. The results from the qualitative part of this study will be very important to inform future modifications and improvements to the e-Bug games.

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Section: Introductionmentioning

confidence: 99%

Can Gaming Increase Antibiotic Awareness in Children? A Mixed-Methods Approach

Hale¹,

Young²,

Grand³

et al. 2017

JMIR Serious Games

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“…Social media facilitate the creating and sharing of information, using computer technology through social networks, and the influence of this approach in policy, practice, education and research is increasingly recognised as a powerful force in information dissemination and community engagement (Jha et al, ; Zowawi et al, ). Although there are a range of social media tools, Twitter focuses on online news and social networking service on which users post and interact with messages known as “tweets.” Tweets were originally restricted to 140 characters, but on 7 November 2017, this limit was doubled.…”

Section: Introductionmentioning

confidence: 99%

Social media and drug resistance in nursing training: Using a Twitterchat to develop an international community of practice for antimicrobial resistance

Wright

Ferguson

Bodrick

et al. 2020

Journal of Clinical Nursing

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Aims and objectives To assess the impact of a Twitterchat focusing on antimicrobial resistance and it is feasibility for integration within a nursing prelicensure research methods class. Background Antimicrobial resistance is one of the greatest threats to global health and food security. Consequently, developing a global approach with large outreach is critical. Twitter, as a popular social media platform, is useful for creating communities of practice and communities of interest. Design A case study design using a Twitterchat is a hosted, convened and focussed discussion on a particular topic using a discrete hashtag. Method Using a standardised protocol, a Twitterchat was undertaken over a 24‐hr period and digital metrics assessed at 72 hr. A summary of impact was undertaken using an online tool provided by Union Metrics (https://unionmetrics.com/). Conclusions At 72 hr, 2,632,762 accounts were reached and over 10 million impressions achieved. Twitterchats can be useful in creating awareness and fostering a community of interest and demonstrating the role of nurses in thought leadership. A formalised research study will draw on this case study to evaluate the impact on the Twitter participants and nursing students. Relevance to clinical practice Social media are an accessible and useful tool to harness focus and attention on clinical issues with global relevance. Demonstrating the utility and leverage to nursing students is important in increasing their understanding of the importance of communication and diffusion of information.

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“…Saudi Arabia has the highest number of Twitter users among Arab countries (50% of Arab users and 47% of tweets) [16]. It offers an appropriate setting to investigate factors affecting tweet reach.…”

Section: Introductionmentioning

confidence: 99%

Reach of Messages in a Dental Twitter Network: Cohort Study Examining User Popularity, Communication Pattern, and Network Structure

et al. 2018

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BackgroundIncreasing the reach of messages disseminated through Twitter promotes the success of Twitter-based health education campaigns.ObjectiveThis study aimed to identify factors associated with reach in a dental Twitter network (1) initially and (2) sustainably at individual and network levels.MethodsWe used instructors’ and students’ Twitter usernames from a Saudi dental school in 2016-2017 and applied Gephi (a social network analysis tool) and social media analytics to calculate user and network metrics. Content analysis was performed to identify users disseminating oral health information. The study outcomes were reach at baseline and sustainably over 1.5 years. The explanatory variables were indicators of popularity (number of followers, likes, tweets retweeted by others), communication pattern (number of tweets, retweets, replies, tweeting/ retweeting oral health information or not). Multiple logistic regression models were used to investigate associations.ResultsAmong dental users, 31.8% had reach at baseline and 62.9% at the end of the study, reaching a total of 749,923 and dropping to 37,169 users at the end. At an individual level, reach was associated with the number of followers (baseline: odds ratio, OR=1.003, 95% CI=1.001-1.005 and sustainability: OR=1.002, 95% CI=1.0001-1.003), likes (baseline: OR=1.001, 95% CI=1.0001-1.002 and sustainability: OR=1.0031, 95% CI=1.0003-1.002), and replies (baseline: OR=1.02, 95% CI=1.005-1.04 and sustainability: OR=1.02, 95% CI=1.004-1.03). At the network level, users with the least followers, tweets, retweets, and replies had the greatest reach.ConclusionsReach was reduced by time. Factors increasing reach at the user level had different impact at the network level. More than one strategy is needed to maximize reach.

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The Potential Role of Social Media Platforms in Community Awareness of Antibiotic Use in the Gulf Cooperation Council States: Luxury or Necessity?

Cited by 37 publications

References 42 publications

Can Gaming Increase Antibiotic Awareness in Children? A Mixed-Methods Approach

Can Gaming Increase Antibiotic Awareness in Children? A Mixed-Methods Approach

Social media and drug resistance in nursing training: Using a Twitterchat to develop an international community of practice for antimicrobial resistance

Reach of Messages in a Dental Twitter Network: Cohort Study Examining User Popularity, Communication Pattern, and Network Structure

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