The Power of Facebook and Instagram Fans: An Exploration of Fan Comments and Their Effect on Social Media Content Strategy

Shahbaznezhad, Hamidreza; Dolan, Rebecca; Tripathi, Arvind

doi:10.1007/978-3-319-99936-4_10

Cited by 4 publications

(4 citation statements)

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“…Pada aplikasi media sosial Instagram, kolom komentar (comments) menyediakan masukan mengenai penerimaan audiens terhadap konten yang diunggah. Komentar (negatif maupun positif) merupakan salah satu hal penting yang perlu dipertimbangkan dalam strategi pengembangan konten yang diunggah di media sosial (Shahbaznezhad, Dolan, & Tripathi, 2018).…”

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Self-Compassion Bagi Sandwich Generation: Program Psikoedukasi Melalui Media Sosial Instagram

Yanuar

Amanta

Puteri

et al. 2021

JBMI

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Sandwich generation refers to people of any age group who are "sandwiched" between caring for their children and their aging parents. Many of them are also struggling to fulfill their work requirements at the same time. Often, this situation leads to decreased mental health. Recent evidence suggests that self-compassion may act as a protective factor against stress and self-criticism. Hence, this community service project aims to provide information about self-compassion for sandwich generation in handling their dual roles and measure the effectiveness of a psychoeducational program in raising awareness of sandwich generation on the importance of self-compassion. A preliminary interview conducted with 7 participants shows that sandwich generations tend to evaluate their dual roles negatively. An online psychoeducational program was carried out by using Instagram through @bersamaruangrasa account. Infographics containing practical information about self-compassion were uploaded in three days. The results show that 27.87% of followers like the infographics, 10.92% leave comments, and 48.63% share the infographics through their accounts. It can be concluded that this psychoeducational activity effectively increases the awareness of sandwich generation on the importance of self-compassion. That promotes the positive well-being of some individuals who participated in psychoeducational.ABSTRAK:Generasi sandwich merujuk pada orang-orang dari segala kelompok usia yang terhimpit di antara tanggung jawab untuk merawat anak-anak sekaligus orang tua mereka yang telah lanjut usia. Pada saat yang sama, banyak dari mereka juga berjuang untuk memenuhi tuntutan pekerjaan. Situasi ini seringkali berdampak pada penurunan kesehatan mental. Bukti-bukti terbaru menunjukkan bahwa self-compassion dapat berfungsi sebagai faktor protektif terhadap stres dan self-criticism. Kegiatan pengabdian kepada masyarakat ini pun ditujukan untuk memberikan informasi terkait self-compassion bagi generasi sandwich, serta mengukur efektivitas program psikoedukasi yang ditujukan untuk meningkatkan kesadaran mereka akan pentingnya self-compassion. Hasil wawancara awal dengan 7 partisipan menunjukkan bahwa generasi sandwich cenderung menilai peran ganda mereka secara negatif. Program psikoedukasi daring pun dilakukan dengan menggunakan Instagram melalui akun @bersamaruangrasa. Infografis yang memuat informasi praktis seputar self-compassion diunggah dalam periode tiga hari. Hasil menunjukkan bahwa 27.8% pengikut menyukai konten, 10.92% memberikan komentar, dan 48.63% pengikut membagikan konten tersebut melalui akun mereka masing-masing. Dari hasil tersebut dan berdasarkan informasi yang didapatkan dari beberapa individu, dapat disimpulkan bahwa kegiatan psikoedukasi ini efektif dan bermanfaat untuk meningkatkan kesadaran sandwich generation akan pentingnya self-compassion dan membantu mereka meningkatkan kesejahteraan mental yang positif.

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Self-Compassion Bagi Sandwich Generation: Program Psikoedukasi Melalui Media Sosial Instagram

Yanuar

Amanta

Puteri

et al. 2021

JBMI

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“…This challenge can undermine scholars' and other professional's capability to theorize the social media marketing process and its implications (Carr & Hayes, 2015). However, the definitions intersect around the concept of social media as digital technologies that promote user interactions and emphasize user-generated content (Amin, 2020: Shahbaznezhad et al, 2018. Ang (2011) defined social media as dedicated applications and websites such as Twitter, LinkedIn, Facebook, blogs, and forums that enable users to communicate and discover people with shared interests.…”

Section: Defining Social Media and Social Media Strategymentioning

confidence: 99%

Marketing Strategies on Social Media Platforms

Rosário

Dias

2023

International Journal of E-Business Research

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Business dynamics are also found in the digital economy, forcing the development of new business models to achieve strategic marketing excellence. It was verified that half of the world's population is present in social media platforms. Social media can help organizations gain insights into markets and improve business intelligence. Social media is a flexible medium that companies can use in marketing strategies and build engagement and develop a communication plan and monitor performance. Marketing strategies in social media is a strategy to communicate brands, services, products, and ideas. Thus, it becomes evident that strategies in social media represent an intangible benefit related to marketing communication objectives. Research on social media strategy is an area of marketing communication, diverse and very fragmented, hindering its development as a promising research area. It is intended to conduct a review of the literature of social media strategies in order to take stock of theoretical and empirical development and identify research themes.

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“…User engagement refers to the extent to which users interact with and have a psychological or behavioral relationship with the targeted content [12]. User engagement is a measure of how actively users participate in news spreading activities of a specific media company, so it is particularly important to secure news viewership [13]. In other words, the more engaged a user is, the greater the relationship with the user and the greater the viral effect of using the post.…”

Section: User Small Engagementmentioning

confidence: 99%

The Effect of News Source Cue, News Recommendation Type, and Perceived News Value on Small User Engagement in Social Media

Kim

2023

APJCRI

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This study aims to examine how news source cues, news recommendation types, and perceived news value in social media affect users' small engagement. This subject makes it possible to find ways for legacy media to diffuse news agenda through user's engagement of social media. As a result of multiple regression analysis of survey data of 581 social media users, the more you pay attention to news source cue, the more one-click engagement, small story production and comment engagement increases in the order. The subscription type and the acquaintance recommendation type had a statistically significant effect to one-click engagement. The recommendation by SNS acquaintance type and editor recommendation type have a statistically significant positive relationship with 'comment engagement'. The expert recommendation type and editor recommendation type has a statistically significant positive effect on 'small story production'. As result of the relationship between perceived news value and user engagements, the easy explanation, the in-depth coverage, and causal relationship were verified to influence one-click engagement and comment engagement. The in-depth coverage and causal relationship among perceived informational value factors influence small story production.

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The Power of Facebook and Instagram Fans: An Exploration of Fan Comments and Their Effect on Social Media Content Strategy

Cited by 4 publications

References 28 publications

Self-Compassion Bagi Sandwich Generation: Program Psikoedukasi Melalui Media Sosial Instagram

Self-Compassion Bagi Sandwich Generation: Program Psikoedukasi Melalui Media Sosial Instagram

Marketing Strategies on Social Media Platforms

The Effect of News Source Cue, News Recommendation Type, and Perceived News Value on Small User Engagement in Social Media

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