“…big data) frame to support targeted and agile marketing and management strategies (Parsons & Lepkowski-White, 2018;Zahoor & Qureshi, 2017;Kunz et al, 2016). As a result, this literature review has interwoven the state of big data analytics and crowdsourcing through social media in relation to the benefits and challenges (Bhimani et al, 2018;Kabir, Karim, Newaz, & Hossain, 2018;Steiger, Matzler, 2012). This reaffirmed the current state of many organizations in luxury markets in Asia, online service or rating conglomerates that are in their infancy in social media realms and utilize at least one method of crowdsourcing whether from online community narratives, responsive two-way feedback mechanisms, frequency data analytics from platforms such as Facebook, Twitter or Instagram and the like (Liu, Burns, & Hou, 2017; Escobar-Rodriguez, Grávalos-Gastaminza, & Pérez-Calañas, 2017; Colliander, Dahlen, & Modig, 2015).…”