The pragmatics of humor reception: Young people's responses to a newspaper cartoon

Refaie, Elisabeth El

doi:10.1515/humr.2011.005

Cited by 29 publications

(13 citation statements)

References 15 publications

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“…Incongruity occurred in the opposed scripts also demonstrates a fully-cognitive linguistic, vis-à-vis semantic, and pragmatic theories (Yus, 2003). In this case, readers' knowledge of the most relevant information is inadequate to resolve the humor effect; therefore the information has to be replaced with a more unlikely but eventually turns out to be the correct interpretation (Refaie, 2011;Yus, 2017). In short, readers can find unpredictable situations while they expect a more likely situation.…”

Section: Introductionmentioning

confidence: 94%

Analyzing Humor in Newspaper Comic Strips Using Verbal-Visual Analysis

2018

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The researchers aimed at analyzing the meaning of humor in newspaper comic strips within a variety of incongruous combinations of multimodal rhetoric. The current research focused on how humor was produced via verbal medium only, via both verbal and visual media, as well as via visual only. The source of data was 74 political comic strips featured in Kompas newspaper. The General Theory of Verbal Humor (GTVH) was adapted as a framework of analysis. The analysis of the data confirms the following categorization: 49 humors appear only in text, 22 humor result from the interaction of text and image, and three humor come from images. In addition, humor which appears in text only and cases of the interaction between the two semiotic modes (either complementary or contradictory) is based on puns, exaggerations, contradictions, analogies, parallelisms, or verbal metaphors. Special attention is given to humor produced by the interaction of both text and image and by the images only which cause the hyperdetermination of humor, which can produce two or more humorous utterances. Meanwhile, the humor appeared in visual comic strips is produced exclusively by the visual language of knowledge resources.

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Section: Introductionmentioning

confidence: 94%

Analyzing Humor in Newspaper Comic Strips Using Verbal-Visual Analysis

2018

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“…The context in which humour takes place can affect how humour is appreciated (Wimer & Beins 2008). Leisure or work situations may control when we are amused as the broader social, historical, and cultural factors come into play (Van Giffen & Maher 1995;El Refaie 2011). Smiling and laughter count as the visible demonstration that humour is appreciated, but as Wimer and Beins (2008) acknowledge, such expressive responses vary depending on the current environmental features such as the social setting and the material.…”

Section: Humour Appreciationmentioning

confidence: 99%

Developing the humour repertoire concept to guide future tourism-humour research

Pabel

Pearce

2019

EJHR

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The central interest in this study is to develop and position the humour repertoire concept for tourism and leisure research. The term humour repertoire encompasses the totality of a person's abilities and skills to both appreciate and produce humour. Such skills include the individual's ability to tell/retell humorous (travel) stories, jokes from their life and travels, and the ability to see travel and leisure situations as amusing. A framework outlining the role of the humour repertoire is presented and an online empirical study is reported to address selected components of the conceptual scheme. The results show a weak association between humour appreciation and production, indicating that researchers examining humour in tourism need to be careful in building generic implications from selected work. Attention is then given to the multiple social and contextual factors beyond the individual level that need to be considered when assessing humour in diverse tourism contexts. Fresh research directions are indicated by considering the richness of the repertoire framework and links to cognitive schema research.

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“…The literature recognises humour as a subjective phenomenon, which depends on the cultural background of individuals, their mood and past experiences (Peterson & Seligman 2004;Refaie 2011;Vuorela 2005). For some researchers, humour is a communicative form that results in positive emotional states (Francesconi 2017;Frew 2006;Ruch 2002), it is part of everyday life (Ulloth 2002), and it produces well-being in human beings (Collett 2004).…”

Section: Introductionmentioning

confidence: 99%

“…For some researchers, humour is a communicative form that results in positive emotional states (Francesconi 2017;Frew 2006;Ruch 2002), it is part of everyday life (Ulloth 2002), and it produces well-being in human beings (Collett 2004). To better understand the role of humour in enhancing peoples' subjective well-being, the literature also delves into the study of the sense of humour and the ability to laugh at oneself (Neuendorf & Skalski 2001;Refaie 2011).…”

Section: Introductionmentioning

confidence: 99%

Where is the humour in tourism promotion? An investigation of the “Spain Marks” campaign

Porres-Guerrero

Robles

2019

EJHR

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This paper discusses humour and tourism, with a focus on "Spain Marks", an international campaign used to promote Spain as a tourism destination. The importance of this relationship suggests that the use of humour in marketing works as an engagement and loyalty strategy, as well as to portray the uniqueness of a destination. The "Spain Marks" campaign was innovative in its use of humour because it offered a fresh and contemporary image of Spain as a tourism destination. This campaign has been specially selected for its exceptional ironic character. The study aims to understand the humour appreciation of this specific advertisement using an online survey that was completed by 40 participants. The results indicate that the use of humour is a difficult task because what is perceived as fun, attractive and ironic in any tourism campaign is highly subjective.

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The pragmatics of humor reception: Young people's responses to a newspaper cartoon

Cited by 29 publications

References 15 publications

Analyzing Humor in Newspaper Comic Strips Using Verbal-Visual Analysis

Analyzing Humor in Newspaper Comic Strips Using Verbal-Visual Analysis

Developing the humour repertoire concept to guide future tourism-humour research

Where is the humour in tourism promotion? An investigation of the “Spain Marks” campaign

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