“…Consumer concerns about GM technology and foods include those involving food safety, human and environmental health, corporate monopoly, and corporate distrust aspects (Costa‐Font et al, 2008; Frewer et al, 2003; Lusk et al, 2018; Thompson, 2000; Wunderlich & Gatto, 2015). Gaining an improved understanding of consumer attitudes toward a mix of factors—including those relating to new or controversial food technologies, and to corporate distrust—and how these attitudes are related to consumer acceptance of GM and gene‐edited foods can provide insights on the effective development of market outreach, communication, education efforts, and regulations that influence consumer behavior.…”