“…However, d'Aspremont et al (1979) and Economides (1986) proved that there is no subgame‐perfect equilibrium under linear costs, while maximum differentiation occurs with quadratic costs. After that, different literature considers different settings, and the equilibrium exhibits either maximum (Economides, 1984; Neven, 1985) or minimum (Ahlin & Ahlin, 2013; Hanaki et al, 2019; Hehenkamp & Wambach, 2010; Rhee et al, 1992) differentiation. Different from these literatures, this paper finds that firms do not choose extreme locations under asymmetric data.…”