The article is devoted to the study of the importance of developing the personal qualities of future coaches in the educational and training process. The article analyzes the essence and role of a coach in an athlete's life. On the basis of scientific research by leading Ukrainian scientists in physical education and sports, as well as psychology and pedagogy, the main personal qualities of a coach and their role in the educational and training process of athletes have been synthesized. In their writings, modern scientists distinguish the main skills of a coach as analytical, prognostic, projective, organizational, communicative, subject-practical and reflective. According to some authors, the basis of coaching activity is constructive, organizational, project, communicative, diagnostic, gnostic and motor skills. Based on these data, we proposed conducting four tests to identify the type of temperament, the level of formation of leadership and managerial qualities, as well as the level of emotional stability. To achieve the main goal of the study, we conducted the above tests with future coaches. The results of the tests were highlighted on the charts. 20 higher education students of the 4th year of the first bachelor's level of the Educational and Scientific Institute of Physical Education and Sports of the "Luhansk Taras Shevchenko National University" took part in the testing. The results of the tests indicated a sufficient level of formation of the personal qualities necessary for the future coach.