Deliberately engineering oxide composites on constructing and manipulating interactive structures particularly in surface layers was highly desirable for heterogeneous catalysis. Herein, upon the redox replacement reaction between Ce(IV) precursor (Ce(NO[Formula: see text] and Cu2O nano-substrate, an attempt to directly engineer the surface structure of Cu-based substrate was performed by the Ce(IV)–Cu2O etching-embedding process, then the obtained powders were thermo-treated to get a series of Ce–O–Cu catalysts with different Ce:Cu molar ratios for NH3 selective catalytic reduction (NH3-SCR) of NO. Characterized by ICP-OES, XRD, Raman, XPS, SEM, BET, H2-TPR, NO- and NH3-TPD measurements, it was demonstrated that the Cu–O–Ce catalysts were structured as CuO matrix with an interactive surface composed by co-present Cu(I)–Cu(II) and Ce(III)–Ce(IV) species, even the introduction of Ce was confined in a quite low loading range (0.83–2.3[Formula: see text]wt.%); such a surface exhibited the distinct synergistic effect with positively manipulated physical-chemistry properties such as active site distributions, redox features and surface reactivity compared to pure CuO and traditional Cu–Ce composite catalyst, leading to attractive catalytic performance such as [Formula: see text]% NO conversion with [Formula: see text]% N2 selectivity and the two-fold TOF enhancement versus traditional catalysts, even SO2 was present in reactant mixture on well-manipulated catalyst (Ce loading at 1.6[Formula: see text]wt.%) These results indicated that the etching-embedding strategy illuminated in this work could be referred as a feasible method to directly engineer and construct interactive oxide composite surface for advanced application as well as current efficient Ce–O–Cu catalytic interface for heterogeneous catalysis.