The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion

Abstract

We can see that companies spend a large portion of their budgets for sale promotion. The goal is to offer the merchandise more attractive and valuable. These ideas allow us to conclude that the institutions seek to manipulate the buying activities of consumers, and so begin a strong promotional campaigns or changes in pricing policies, with other measures. The purpose of this research is to study closely the taste of the customers in the various ISSN 2161-7104 2014 www.macrothink.org/jpag 180 promotional tools. But in this study, we will discuss the impact of a free sample, price reduction, social surroundings and physical surroundings on consumer purchasing behaviour and sales promotion. The research, which we were using in this study, was descriptive in its nature. In this study, we asked 200 respondents to participate in the investigation of self-government to collect data. In this current research questionnaire used as a tool for research. The main objective of the empirical research to measure the reliability of the questionnaires that were used in this research. After collecting the questionnaires, forms we recoded and then entered in to SPSS for regression analysis. With regard to the tendency of customers for sales promotion, research has revealed that a free sample, the discount rate, the physical environment and the social environment played a more significant role in the development of consumer buying behaviour and sales promotion during consumer sales promotion. The practical implications of this research are in recognition of sales promotion tactics that are relevant to the management of clients in the first place in Pakistan. Marketers can get the data from this study will help to identify the buying behaviour of customers and they can also help traders to use promotional techniques and situational factors most effective in attracting customers. Journal of Public Administration and Governance

The impact of store formats and sales promotion towards consumer’s purchase decision: Case study of Indomaret in Bandung city

“…No surprisingly these factors are in concordance with some studies carried on by (Arango, Huynh, & Sabetti, 2015;Azeem & Sharma, 2015;Schultz & Block, 2014). According to Kim and Park (1997) in Ashraf, Rizwan, Iqbal, and Khan (2014), the physical surroundings of the store inluence consumers purchase decision. In fact, when the interior of the shopping mall is designed all right, the probability of purchasing from there is high.…”

“…Both academics and professionals have a long argued that the end-user's view of brand value is affected by sales promotion (Arce- Urriza et al, 2017;Schultz & Block, 2014). In one's element, Bhasin (2018), because of consumers' willingness to buy a product arises from the promotion activities so the authors found timely to make a purchase over sales promotion period (Ashraf et al, 2014).…”

Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior

“…According to Ghafran Ashraf [15], their study confirmed that consumers buying behavior and sales promotion can be motivated through various kinds of elements, including promotion techniques such as free samples, price discounts, social surroundings and physical surrounding.…”

“…The goal is to offer the merchandise more attractive and valuable. Buy and test consumer products direct specific goals that can be achieved through efforts to boost sales in the short term, the implementation of consumers in stores, and get to the point of retail sale displays, and encouraging stores to store products and sales support for the efforts of staff [15]. This information allows us to conclude that the institutions seek to manipulate the buying activities of consumers, and so begin a strong promotional campaigns or changes in pricing policies, with other measures.…”

An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls

“…If a promotion only depends on discounts, the effect may be limited (Familmaleki et al, 2015). Promotions like free gifts, lucky draws and performances also please shopping malls' visitors and lead to a higher visit frequency in the shopping complexes (Ashraf et al, 2014). The following hypothesis is drawn based on the literature review.…”