Coming out is a fast-growing global research area with numerous interdisciplinary publications dedicated to its exploration. To contribute to a more organised and concise way of understanding this rapidly expanding field, I introduce a three-lens typology. Based on the systematic categorisation of over 700 publications, coming out research can be viewed via the following three lenses: (1) the different social institutions in which individuals come out, (2) to whom individuals come out, and (3) the content of individuals' coming out. The identified lenses focus on 'coming out in', 'coming out to' and 'coming out as', which adds to current conceptual understandings of 'coming out into' and 'coming out of'. Further, lens 3 demonstrates another usage shift of the coming out terminology. The concept of coming out originally was used outside of sexuality contexts and currently is being used more broadly again. However, in contrast to its original meaning, the new areas of application (e.g., fatness, atheism, illness) are still linked to conceptualisations and experiences of non-normativity. This publication assists students, scholars, and practitioners with navigating the extensive amount of coming out literature. It further illustrates the potential and challenges of coming out research and points towards the future-the if, how and what-of this field.