2016
DOI: 10.1051/shsconf/20162801122
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The psychological portrait as a tool to improve the subjective well-being of the client in the context of personal sales

Abstract: Abstract. The definition of the concept of relationship marketing is discussed. The notion of personal sale, which emphasizes the importance of knowing the psychology of customers, the ability to demonstrate significant competence and knowledge of modern techniques in sales by the seller is represented. The theory of marketing introduced by the concept of a "personal agent", most accurately reflects the activity of the seller in the context of relationship marketing. The necessity of the application of psychol… Show more

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Cited by 6 publications
(7 citation statements)
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“…Psychologists need to be recruited to draw up a psychological portrait of both potential and real students. The procedure for drawing up such a portrait is outlined in the literature (Kiseleva et al, 2016b). However, this requires some modification when taking into account what a higher educational institution actually does.…”
Section: Introductionmentioning
confidence: 99%
“…Psychologists need to be recruited to draw up a psychological portrait of both potential and real students. The procedure for drawing up such a portrait is outlined in the literature (Kiseleva et al, 2016b). However, this requires some modification when taking into account what a higher educational institution actually does.…”
Section: Introductionmentioning
confidence: 99%
“…It is pointed out that it is important for personal agents to be able to compile a full psychological profile of a client, based not only on the theory of character accentuations, but also on the theory of temperament, socionics theory and the theory of the thinking types (Kiseleva, Yeryomin, Yakimenko, Krakoveckaya,&Berkalov, 2016). Knowledge of the customer psychology is just a single competency in the modern universal competency model of personal agents.…”
Section: Resultsmentioning
confidence: 99%
“…Summarizing the results of the analysis of theoretical studies, it should be noted that the emphasis in the definition of vocational training for mining engineers is on the personal (positive attitude of learners towards professional activity and its results, which determines stable motives) and activity component (mastery of skills, professional activity skills, ability to solve professional tasks) [5,6].…”
Section: Content Of Professional Activity Of the Engineermentioning
confidence: 99%