“…Kahneman and Tversky (1982), in a seminal article, found that people feel a more poignant emotional reaction to bad outcomes that result from action relative to otherwise identical outcomes that result from inaction. 1 The different emotional reaction to outcomes depending on whether they come from action or inaction was later replicated in many other studies (see for example Landman, 1987;Ritov and Baron, 1990, 1992Kordes-de Vaal, 1996;Patt and Zeckhauser, 2000;Kruger, Wirtz and Miller, 2005), and was referred to in the literature in several terms, including emotional amplification, the action bias, the action effect, the inaction effect, the actor effect, and the omission bias (for a detailed review of this literature, see Anderson, 2003). Kahneman and Miller (1986) proposed the norm theory to explain the above phenomenon.…”