Coaching in sport is a complex activity where several components influence each other to achieve the goal, especially in team sports. Skills, physical abilities, and tactics are not enough, but with strong character by the players increasingly the chances of achieving team success. Researchers have not found coaching models that aim to improve technical skills and character integrated and proven to be effective. This research aims to find the effectiveness of the games experience learning coaching model to improve passing, receiving, dribbling, shooting technical skills and teamwork, respect, discipline character in a youth football player. This research used experimental methods. The sample was 46 youth football players from some football schools in Sleman District, Yogyakarta Region, Indonesia. Twenty-three players sampled the intervention group and 23 players sampled the control group. Data collection used skill tests for technical skills and observation tests for character players. Skill and character measurements are carried out before and after treatment, where the treatment is carried out for 10 weeks. Data analysis was done with the ANCOVA technique, strengthened by paired t-test using SPSS 22 program. The results of the study are games experience learning base coaching model ( 1) having a significant influence on technical skills and character youth football player, (2) effective to improve skills and character youth football player. The limitation of this study is the interaction activities of players with peers in the environment, with families that researchers cannot control may influence the results of the study. The games experience learning base coaching model can be an alternative that can be used by football coaches in charge of coaching young players. This coaching model is following the youth positive development policy where sports activities not only think about winning but also attention to attitude, life skills, character that can be a provision for the lives of young athletes in the future. The games-experience learning based coaching model requires improvement in some parts of the game to make skill improvement more optimal.