The R&amp;D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry

Lu, Louis Y. Y.; Yang, Chyan

doi:10.1016/j.indmarman.2003.11.002

Cited by 95 publications

(59 citation statements)

References 36 publications

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“…Also, Nijssen and Frambach (2000) and Cooper and Kleinschmidt (1991) suggest that the interactions between departments are a determinant factor of new product development. Many researchers (Calantone, Cavusgil, & Zhao, 2002;Hult, 2002;Hult, Hurley, & Knight, 2004;Lu & Shyan, 2004;Song & Thieme, 2006) suggest that intra-organizational knowledge sharing (social capital) influences the firm innovativeness as it supports creativity and inspires new knowledge and ideas (Aragón-Correa, García-Morales, & Crodón-Pozo, 2007). Hsieh and Tsai (2007) also suggest that social capital is associated positively with the launch strategy for innovative products.…”

Section: Hypothesesmentioning

confidence: 99%

How Is Social Capital Associated with Innovation Performance? Evidence from China Chemical Industry

Hasanov¹,

Muysinaliyev

Aktamov

2014

IJSSR

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Social capital and innovation became one of the most significant topics for researchers in last decade. Our research also makes its contribution to develop the theoretical basis and tries to find out relationship between social capital and innovation performance. In our research social capital has been measured in forms of four networks: external personal networks, internal personal networks, membership in national trade associations and membership in regional trade associations. Innovation has been measured by two parameters such as the number of patents and the number of new products of the firm. We tested individual and collective effect of these four networks on innovation performance. We used e-mailed survey among 195 CEO's of China's chemical industry participants to collect the data and obtained 105 (53.8 %) full responses, which were suitable for our research. Then we collected the rest of necessary data of innovation on the Official web site of State Intellectual Property Office of The People's Republic of China. After using negative binomial regression we made 12 models, where we sought the support for five hypotheses, which we had proposed. We found that three of four studied networks are significantly and positively associated with innovation performance. Only internal personal network had less effect on innovation in two models. Our findings and conclusions can be useful and beneficial for top managers operating in all kind of industries, particularly to CEOs of large firms such as China chemical industry firms.

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Section: Hypothesesmentioning

confidence: 99%

How Is Social Capital Associated with Innovation Performance? Evidence from China Chemical Industry

Hasanov¹,

Muysinaliyev

Aktamov

2014

IJSSR

View full text Add to dashboard Cite

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“…From an organizational theory perspective, market turbulence (also called market uncertainty, environmental uncertainty, industry turbulence, and industry dynamics) significantly impacts organizational structure and performance (Lu & Yang, 2004). For example, cross-functional cooperation (Griffin & Hauser, 1996), and research and development and marketing personnel need to strengthen cooperative ties for competitive advantage in highly competitive environments.…”

Section: Market Turbulence During Global Acquisitionsmentioning

confidence: 99%

Supply-chain corporate venturing through acquisition: Key management team retention

Kiessling

Harvey

Moeller

2012

Journal of World Business

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Acquisitions are often used as a way to engage in corporate venturing. The value of these ventures tends to reside in the knowledge and capabilities of the key management team members who have and maintain key inter-organizational relationships. Because their knowledge and/or relationships may be tacit and therefore difficult to transfer, retaining the key managers in the acquired organization is often a critical issue for the human resource management of the acquiring organization. They are also frequently thought to be critical elements in the future performance in global supply chains and therefore, should be a key concern of human resource management after the acquisition has been culminated. Using a unique dataset of corporate acquisitions in supply-chains, we examine how the development of the psychological contract elements affects retention of critical key global managers. We find that higher retention of the key management team members leads to higher performance after acquisition. We also find that the development of the psychological contract has a positive impact on the retention of key managers with global supply-chain relations. © 2010 Elsevier Inc

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“…They justified the NPD performances of these supplier-manufacturer relationship configurations under workload impacts and provided managerial insights. Lu and Yang (2004) extended the idea of NPD process approach to a new environmental context, Taiwan's information technology industry, and a new business kind, original design manufacturing, ODM. They found that the higher the perceived importance of R&D-marketing cooperation is, the higher the attained level of R&D-marketing cooperation will be.…”

Section: Introductionmentioning

confidence: 99%

Investigating product development strategy in beverage industry using factor analysis

Azad¹,

Aliakbar²,

Zarifi³

et al. 2013

msl

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Selecting a product development strategy that is associated with the company's current service or product innovation, based on customers' needs and changing environment, plays an important role in increasing demand, increasing market share, increasing sales and profits. Therefore, it is important to extract effective variables associated with product development to improve performance measurement of firms. This paper investigates important factors influencing product development strategies using factor analysis. The proposed model of this paper investigates 36 factors and, using factor analysis, we extract six most influential factors including information sharing, intelligence information, exposure strategy, differentiation, research and development strategy and market survey.The first strategy, partnership, includes five sub-factor including product development partnership, partnership with foreign firms, customers' perception from competitors' products, Customer involvement in product development, inter-agency coordination, customer-oriented approach to innovation and transmission of product development change where inter-agency coordination has been considered the most important factor. Internal strengths are the most influential factors impacting the second strategy, intelligence information. The third factor, introducing strategy, introducing strategy, includes four sub criteria and consumer buying behavior is the most influencing factor. Differentiation is the next important factor with five components where knowledge and expertise in product innovation is the most important one. Research and development strategy with four sub-criteria where reducing product development cycle plays the most influential factor and finally, market survey strategy is the last important factor with three factors and finding new market plays the most important role.

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The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry

Cited by 95 publications

References 36 publications

How Is Social Capital Associated with Innovation Performance? Evidence from China Chemical Industry

How Is Social Capital Associated with Innovation Performance? Evidence from China Chemical Industry

Supply-chain corporate venturing through acquisition: Key management team retention

Investigating product development strategy in beverage industry using factor analysis

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