The Regional Brand Formation in the Category “Processed Products of Oilseed Crops”

Abstract

The article reveals the role and the structure of the regional brand in the category "processed products of oilseed crops" as a source of the region's sustainable competitive advantages formation and one of the state projects and programs priorities. The analysis of the Krasnoyarsk territory enterprises engaged in the cultivation of grain, technical and other agricultural crops on compliance with their production potential in relation to oilseeds and market opportunities for export activities is presented. Special attention is paid to the plan on the regional brand creation in the Krasnoyarsk territory in the category "processed products of oilseed crops", in the form of draft road maps, and organizational form (model) of participants' interaction in the oil and fat complex of the region. In the future, the regional brand in the category "processed products of oilseed crops" should expand the opportunities for diversification of enterprises when entering foreign markets, optimize the structure of the regional economy, create a recognizable system of the region unique features through the development of its product specialization and expand the potential markets for regional products and services, as well as create prerequisites for more active use of the existing production capacities of processing enterprises in the region.