“…Accordingly, the relevant consumer rules do not aspire for coherence as an end in itself, but rather follow an instrumentalist rationality, characterising EU law (Michaels, 2011;cf. Weatherill, 2012;Comparato, Micklitz & Svetiev, 2016;Brownsword, 2019). At the same time, this close entanglement with the European project has also left its mark on the substance of the adopted rules.…”