The Relationship among Corporate Social Responsibility, Consumer-Company Identification, Brand Prestige, and Purchase Intention

Chen, Meihua; Tai, Pei-Ni; Chen, Bryan H.

doi:10.5539/ijms.v7n5p33

Cited by 28 publications

(24 citation statements)

References 36 publications

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“…These items relate to intentions regarding the next purchase, purchasing in the long term and the surety of making a purchase. This scale has been used by Bigné and Currás (2008) and Chen et al (2015) with high reliability (0.81-0.91).…”

Section: Methodsmentioning

confidence: 99%

“…The literature provides solid evidence that CSR behaviour is an important factor behind consumers' purchase decision processes (Creyer and Ross, 1997). Scholars have also reported that perceived CSR strengthens consumer loyalty, which increases the likelihood of choosing the firm's products (Chen et al, 2015).…”

Section: Loyalty As An Antecedent To Purchase Intention and Corporatementioning

confidence: 99%

“…Leal1: I say positive things about brand/company to other people Wong (2004) Leal2: I recommend to others this brand/company Leal3: I encourage friends and relatives to buy that brand/company Leal4: I consider that brand/company my first choice a Purchase intention INT1: I will purchase brand/company the next time I need a product Putrevu and Lord (1994), Bigné and Currás (2008), Chen et al (2015) INT2: it is very likely that I will buy that brand/company INT3: definitely, I will buy some product of that brand/company Because some variables were constructed using items from different sources and because we had some concerns over respondents' comprehension, the third phase consisted of a pre-test. The pre-test was carried out with undergraduate university students, whose collaboration helped to create the items and ensure comprehension (Hinkin, 1995).…”

Section: Loyaltymentioning

confidence: 99%

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The impact of perceived CSR on corporate reputation and purchase intention

Bianchi

Bruno

Sarabia-Sánchez

2019

EJMBE

177

147

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Purpose The purpose of this paper is to examine the influence of consumers’ perceived corporate social responsibility (CSR). The aim is to provide insight into the effect of perceived CSR on purchase intention (short-term effect) and corporate reputation (long-term effect), whilst considering the role of brand image, satisfaction (affective and cognitive) and brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with age and gender quotas. Confirmatory factor analysis was used to validate the measurement model. Structural equation modelling was used to validate the research hypotheses. Findings All direct and mediated influences in the model were significant, except for the effects of perceived CSR on affective satisfaction. Thus, the proposed causal chain is valuable to understand how perceptions of CSR influence purchase intention and perceived reputation. Research limitations/implications Perception is considered a dual phenomenon (cognitive and affective). It would be advisable to consider both dimensions in the future. The same is true of affective satisfaction. Originality/value Direct and mediated relationships that have previously been studied separately are considered together in a single model. This approach provides a better understanding of how perceived CSR influences purchase intention and reputation.

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Section: Methodsmentioning

confidence: 99%

Section: Loyalty As An Antecedent To Purchase Intention and Corporatementioning

confidence: 99%

Section: Loyaltymentioning

confidence: 99%

See 1 more Smart Citation

The impact of perceived CSR on corporate reputation and purchase intention

Bianchi

Bruno

Sarabia-Sánchez

2019

EJMBE

177

147

View full text Add to dashboard Cite

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“…...(1) PI = β 1 BP + β 2 BF + β 3 BA + β 4 PQ + e2 ... (2) The exogen variables in this research are : 1. brand prestige which consist of high status, upscale, social status. 2.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…It is supported by [3] whereas they proved that brand prestige and brand awarness have a significant influence on perceived quality and purchase intention. Other perspectives can be compared is from [2] hereas they more interested in the influenced of CSR image on Brand Prestige and consumer company identificaton and its implication on purchase intention. They proved that CSR Image has a significant influences on brand prestige, consumer company identification and purchase intention, while [13] proved that brand familiarity has a significant influences on perceived quality.…”

Section: Introductionmentioning

confidence: 99%

The Effects of Brand Prestige and Brand Familiarity with Brand Awareness on Perceived Quality and Purchase Intention For Users of NMAX Yamaha Motorcycle in East Kalimantan Indonesia

Viddy¹,

Rafiqoh²,

Kadang³

et al. 2019

Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)

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Intention motorcycle of Yamaha Nmax in the city of Samarinda. This research uses quantitative approach by using path analysis processed with software SPSS Statistic 23 and Structural Equation Model (SEM) with Software AMOS 23. This study used the samples of 126 people taken from a number of the owner of Yamaha Nmax which are spread in the city of Samarinda. For Converting the qualitative to the quantitative data used Likert scale with score 1-5 .The result of this study are : there are 5 (five) of 7 (seven) hypotesis are significant which are the

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Understanding the influence of corporate social responsibility practices on impulse buying

Hayat

Zhu

Zameer

et al. 2020

Corp Soc Responsibility Env

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This objective of this study is to explore the influence of corporate social responsibility (CSR) on consumer's impulse buying behavior and to examine the most dominant practices for CSR which enforce to impulse buying. To check the relationship of CSR practices (environmental well-being, social well-being, and economic well-being) with impulse buying, a set of hypotheses developed. Using online survey method data has been collected. The valid replies (301 responses) were processed using, CFA and SEM methods. Results indicate that environmental well-being has a constructive relationship for trust which further leads to impulse buying and economic well-being has a positive significant association with impulse buying directly. However, the actions of social well-being having no impact on consumer's impulse buying behavior. By taking gender as a moderator, the actions of environmental well-being influence positively. No effect was found for social well-being, whereas economic well-being was partially supported. Further, theoretical and managerial implications were discussed. K E Y W O R D Sbrand, consumer, corporate social responsibility, firms, impulse buying

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The Relationship among Corporate Social Responsibility, Consumer-Company Identification, Brand Prestige, and Purchase Intention

Cited by 28 publications

References 36 publications

The impact of perceived CSR on corporate reputation and purchase intention

The impact of perceived CSR on corporate reputation and purchase intention

The Effects of Brand Prestige and Brand Familiarity with Brand Awareness on Perceived Quality and Purchase Intention For Users of NMAX Yamaha Motorcycle in East Kalimantan Indonesia

Understanding the influence of corporate social responsibility practices on impulse buying

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