The Relationship between Ritual, Personal Involvement and Travel Intention: A Study of Check-in-Travel on DouYin

Bian, Ritong; Zhu, Minyan

doi:10.4236/ajibm.2020.102030

Cited by 17 publications

(6 citation statements)

References 54 publications

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“…In the modern days, advertising is still the main business model in the short video industry (Jiang and Zhang, 2020). The “Douyin” platform combines short video and traditional e-commerce, producing an innovative business model (Bian and Zhu, 2020). The business model connecting the platform and e-commerce is doomed to the heavy profit nature of the platform, namely, the platform will associate users with recommended products through algorithms and creators they follow (Zhang 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

The effect of advertising strategies on a short video platform: evidence from TikTok

Yuan

Xia²,

Ye³

2022

IMDS

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PurposeThere are two major strategies for short video advertising which are KOL (key opinion leader) endorsement and in-feed advertising. The authors aim to research the effectiveness of these two strategies for heterogeneous sellers.Design/methodology/approachThe study employed a data set of users from Douyin. Using an endogenous treatment model, the study empirically examines the two strategies' effectiveness in attracting product traffic for online retailors at a short video app Douyin (TikTok).FindingsThe results show that the performance of in-feed advertising is higher when the seller's product is of lower price and when the seller has smaller cumulative video exposure. In addition, KOL endorsement is effective regardless of the product price, but performs better when the seller has larger cumulative video exposure.Originality/valueTo the best of the authors’ knowledge, this study is one of the first to explore the interaction effects of two major advertising strategies, KOL endorsement and in-feed advertising on short video platforms. The findings provide important theoretical contributions and practical implications.

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Section: Literature Reviewmentioning

confidence: 99%

The effect of advertising strategies on a short video platform: evidence from TikTok

Yuan

Xia²,

Ye³

2022

IMDS

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“…With the development of social media and short-video platforms such as Douyin, Chinese tourists with diverse backgrounds are practising daka . For example, in Douyin's travel topics, tourists will follow others' videos to specific scenic spots and perform similar actions during their travel experiences, such as purchasing the same souvenirs and posing using similar gestures (Bian and Zhu 2020).…”

Section: Affective Encounters With Landscapes In Daka Travels and Fil...mentioning

confidence: 99%

Materializing the digital landscape: the cinema–ecology complex and Chinese fantasy media

Tan

2022

International Journal of Asian Studies

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Contemporary cinema and media studies are marked by a materialist turn that highlights material elements, such as objects, non-human agencies, the environment and places on and off screen, as well as the materiality of media productions and consumption. This article expands on the important scholarship of “materialist” media studies as well as existing ecocinema scholarship by stressing the materiality of digital landscapes in contemporary Chinese fantasy (or qihuan and xuanhuan) film and television works that have gained significant popularity in China and Hong Kong. Specifically, this article examines the animist landscape in film and television adaptions of Eternal Love, a fantasy romance television serial that loosely draws on Daoist mythology. Focusing on the material aspects of digital landscapes of Chinese fantasy cinema, the article develops the notion of the “cinema–ecology complex” to address the materiality of digital landscapes, the cinematic footprint of digitally enhanced landscapes through location shooting and the consumption of landscapes as scenic spots, including daka practices, in film studio cities and related film-induced tourism. Ultimately, this article calls for a textual–infrastructural approach in cinema and media studies, which tends to reorient to the infrastructural aspects of media production, distribution and consumption.

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“…Additionally, Lu et al (2020) revealed that a number of videos on TikTok are with twisted values, which is not conducive to building positive relationships. Previous studies focused on TikTok to investigate travel intention (Bian & Zhu, 2020;Du et al, 2020), purchase intention (Wang, 2019), information service quality of the Chinese government accounts on TikTok , usage motivation (Omar & Dequan, 2020), continuous usage intention (Ma et al, 2019;Susilo, 2020) and so on.…”

Section: Problem Statementmentioning

confidence: 99%

Influence Of Tiktok Usage Toward Positive Emotion And Relationship

Tang¹

2021

European Proceedings of Social and Behavioural Sciences

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The Relationship between Ritual, Personal Involvement and Travel Intention: A Study of Check-in-Travel on DouYin

Cited by 17 publications

References 54 publications

The effect of advertising strategies on a short video platform: evidence from TikTok

The effect of advertising strategies on a short video platform: evidence from TikTok

Materializing the digital landscape: the cinema–ecology complex and Chinese fantasy media

Influence Of Tiktok Usage Toward Positive Emotion And Relationship

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