Student evaluation of instruction in college and university courses has been a routine and mandatory part of undergraduate and graduate education for some time. A major shortcoming of the process is that it often relies exclusively on the opinions or qualitative judgments of students rather than the learning or transfer of knowledge that takes place in the classroom. To develop a more objective system of assessment, this research focused on a learning-centered approach to course work and teaching evaluation. Standardized testing tools were developed suitable for measuring the content knowledge of students in a representative group of undergraduate courses. Course evaluations were conducted using two systems of assessment: the traditional student questionnaire feedback system and one based on the learningcentered approach using a computer-based question bank and on-line testing. Significant performance differences were evident in pretest/posttest comparisons of student learning. Favorable ratings of instruction are reflected in opinions on student questionnaires. No relationship was demonstrated between learning and traditional course evaluation outcomes. Our hypothesis that the learning-centered approach provides information that is not available using the traditional student feedback system was supported.Although teaching evaluations may include peer (colleague) evaluations, retrospective evaluations by alumni, and self-evaluations, universities have tended to rely primarily on students' evaluations when attempting to quantify teaching effectiveness in college and university classes (cf. Centra, 1993;Hobson & Talbot, 2001). The most common form of student evaluation of teaching (SET) is completion of a multiitem survey assessing areas such as specific and general ratings of course effectiveness and/or specific and general areas of instructor effectiveness. These types of rating scales have served as the primary means of evaluating instruction in university classes for some time and considerable controversy has surrounded their use, especially when providing input into pay, merit pay, reappointment, tenure, and promotion decisions for individual instructors (Adams