The Relationship of Happiness, Impulse Buying and Brand Loyalty

Šeinauskienė, Beata; Maščinskienė, Jūratė; Jucaitytė, Indrė

doi:10.1016/j.sbspro.2015.11.487

Cited by 31 publications

(21 citation statements)

References 47 publications

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“…Rook (1985) stated that there are five different factors that create impulsiveness, that is: (1) being in a psychological imbalance; (2) ignore future results; (3) decrease in cognitive appraisal of product; (4) struggle with psychological conflict; (5) feeling desire to act suddenly and spontaneously (Sofi & Nika 2017). Generally speaking, and as can be understood from the definition and factors of impulsive consumption, it seems to be associated with negative mood (Seinauskiene, Mascinskiene & Jucaityte, 2015).…”

Section: Impulsive Consumptionmentioning

confidence: 99%

“…Consumers' impulsive consumption behavior during the purchase process can become compulsive consumption with environmental, social or psychological effects in the future (Kwak et al, 2006;Shehzadi et al, 2016). In some researches, it is classified that impulsive and compulsive consumption as different concepts, although the similarity of the issues is evidenced in their similar consequences (Flight, Rountree & Beatty, 2012;Kwak et al, 2006;Seinauskiene, Mascinskiene & Jucaityte, 2015). Further, in psychological researches, it is argued that there are evidences that impulse consumption is in compulsive consumption and compulsive consumption cases indicate that irresistible impulsive consumptions are present in more than half of all purchases (Hague, Kellett & Sheeren, 2016).…”

Section: Impact Of Materialistic Values On Impulsive and Compulsive Cmentioning

confidence: 99%

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Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers

Tokgöz¹

2020

berj

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The impulsive and compulsive consumption that consumers cannot control has become a threat to individuals and countries due to their negative economic and social consequences. Materialism and status consumption are important negative personality traits underlying various consumers' behaviors. In this research, it is aimed to explore the impact of materialistic values and status consumption on impulsive and compulsive consumption. Cluster sampling method was chosen as sampling method. Students aged 17 to 24 year-olds were selected and 589 usable completed questionnaires were received by using self-completion survey method. According to the results of the model, materialistic values has significant and positive direct impact on status, impulsive and compulsive consumption respectively. In research model, since impact of status consumption on compulsive consumption is not significant, materialistic values have impact on compulsive consumption via status and impulsive consumption.

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Section: Impulsive Consumptionmentioning

confidence: 99%

Section: Impact Of Materialistic Values On Impulsive and Compulsive Cmentioning

confidence: 99%

Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers

Tokgöz¹

2020

berj

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“…Pemilihan mahasiswa sebagai responden karena mereka memiliki otonomi penuh atas keputusan pilihan produk atau jasa yang mereka butuhkan dibandingkan kelompok remaja lainnya. Dan utamanya mereka adalah generasi yang siap memasuki usia dewasa dan menjadi calon konsumen potensial yang paling dekat dengan 2027 (Šeinauskienė, Maščinskienė and Jucaitytė, 2015;Taylor, 2018;Strizhakova, Coulter & Prince, 2012;Carpenter, 2012).…”

Section: Metode Penelitianunclassified

Preferensi Konsumen Generasi Z terhadap Konsumsi Produk Dalam Negeri

Andriyanty

Wahab

2019

ETHOS : Jurnal Penelitian dan Pengabdian kepada Masyarakat

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Abstract. This research analyzed the influenced factors that affect to the Generation Z preferance for various daily products and services and used a descriptive method. The respondents was 328 students. The samples determined purposively with the criteria they were students, which are category Z generation under 20 years old. The result showed that consumer preference for food and beverage, clothing and gadgets and higher education choices were the highest percentage of prices, while the largest percentage communication services in brand providers, for transportation products were convenience, and tourism preferences were in the natural beauty. 63.72 percent consumer prefered conventional transaction platforms compared to online transaction platform. Consumers (80.28 percent) preferred to domestic product rather than foreign products. Logistic regression analysis reveraled that the higher income of respondents will increase 2,843 times the chance of respondents to use domestic products with a natural log value of 1,045. Respondents who chose the conventional market platform, the opportunity to use domestic production will increase 2,781 times compared to the use of foreign products. While the more the quality of food and beverage products, the opportunities of domestic product consumtion tendency increased by 0,510 times compared to foreign product.Abstrak. Penelitian ini menganalisis preferensi yang mempengaruhi tingkat kepuasan Generasi Z terhadap berbagai produk/jasa dan penelitian ini menggunakan metode deskriptif. Penentuan responden ditentukan secara purposive dengan kriteria responden adalah mahasiswa reguler IBI Kosgoro aktif, kategori generasi Z yang berusia < 20 tahun yang berjumlah 328 responden. Hasil penelitian menunjukkan bahwa preferensi konsumen terhadap produk makanan dan minuman, pakaian dan gadget dan pilihan pendidikan tinggi persentase terbesar pada harga, Sementara jasa komunikasi persentase terbesar pada brand provider, untuk produk transportasi pada kenyamanan, dan preferensi terhadap wisata adalah pada keindahan alam yang ditawarkan wisata tersebut. Konsumen sebesar 63,72 persen lebih memilih platform transaksi secara konvensional dibandingkan online. Konsumen 80,28 persen memiliki preferensi untuk membeli produk dalam negeri dibandingkan produk luar negeri. Analisis regresi logistik menunjukkan bahwa semakin tinggi pendapatan responden maka akan meningkatkan 2,843 kali peluang responden untuk menggunakan produk dalam negeri dengan nilai log natural 1,045. Responden yang memilih platform pasar konvensional maka peluang penggunaan produksi dalam negeri akan meningkat 2,781 kali dibandingkan penggunaan produk luar negeri. Sedangkan semakin berkualitas produk makanan dan minuman, responden akan cenderung mengkonsumsi produk dalam negeri dengan peluang yang akan meningkat sebesar 0,510 kali dibandingkan konsumsi produk makanan dan minuman dari luar negeri.

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“…Dürtüsel ve kompulsif satın alma davranışları, benzer iki konu olmasına rağmen, yapılan araştırmalarla birbirinden farklı kavramlar olduğu ortaya konulmuştur (Flight, Rountree ve Beatty, 2012;Kwak vd., 2006;Seinauskiene, Mascinskiene ve Jucaityte, 2015). Bir şeyler satın almak için dürtüsel duyguları olan tüketici, karşı konulmaz bir deneyim yaşar ve olumsuz sonuçlarına rağmen aşırı alım yapmaya devam eder.…”

Section: Araştirma Modeli̇ Ve Hi̇potezlerunclassified

Hedoni̇k Ve Faydaci Tüketi̇mi̇n Dürtüsel Ve Kompulsi̇f Satin Alma Üzeri̇nde Etki̇si̇

Tokgöz¹

2019

Pamukkale University Journal of Social Sciences Institute

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Pazarlama yazınına göre tüketim, doğası gereği, bir taraftan faydacı diğer taraftan da hedonik boyutları olan ikili bir davranıştır. Araştırmanın amacı hedonik ve faydacı tüketimin, dürtüsel ve kompulsif satın alma davranışları üzerindeki etkisini incelemektir. Bu amaca ulaşmak için alanyazından elde edilen bilgiler ışığında Yapısal Eşitlik Modeli (YEM) oluşturulmuştur. Örnekleme yöntemi olarak, kümelere göre örnekleme yöntemi kullanılmıştır. Araştırma kapsamında, meslek yüksekokulunda öğrenim gören öğrencilerden, bırak-topla yöntemiyle, kullanılabilir durumda 668 adet anket elde edilmiştir. Oluşturulan modelin sonuçlarına göre hedonik tüketim, dürtüsel ve kompulsif satın alma üzerinde anlamlı ve pozitif direkt bir etkiye sahiptir. Faydacı tüketim, dürtüsel ve kompulsif satın alma üzerinde anlamlı ve negatif direkt bir etkiye sahiptir. Tüketici, hedonik temelli ürünler arayarak dürtüsel ve kompulsif satın alma kararları vermektedir. Ayrıca faydacı ve hedonik tüketimin, kompulsif satın alma üzerindeki etkisinde dürtüsel satın almanın aracılık etkisi yoktur.

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The Relationship of Happiness, Impulse Buying and Brand Loyalty

Cited by 31 publications

References 47 publications

Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers

Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers

Preferensi Konsumen Generasi Z terhadap Konsumsi Produk Dalam Negeri

Hedoni̇k Ve Faydaci Tüketi̇mi̇n Dürtüsel Ve Kompulsi̇f Satin Alma Üzeri̇nde Etki̇si̇

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