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The findings of the research are consistent and demonstrate the negative relationship between materialism and subjective well-being. The literature also suggests that materialism is one of the main predictors of impulsive buying. It should also be noted that though the relationship of materialism and subjective well-being has been extensively explored, the ambiguity with respect to the directionality of the relationship still prevails in the literature. Subjective well-being recently became the subject of interest of scientists from different fields. However, the relationship of well-being with consumer buying behaviour received scarce attention. In particular the effect of life satisfaction (well-being) on consumers' tendency toward impulsive buying behaviour, except for a few attempts, has been nearly left unaddressed. This study attempts to explain the underlying mechanism of the relationship of subjective well-being and inclination toward impulsive buying behaviour. We hypothesise that subjective well-being affects the propensity toward impulsive buying indirectly through the presence of materialism. Lower levels of well-being increase materialism that in turn leads to a higher-level impulsive buying tendency. The results of the applied path analysis (regression based mediation) support the assumption of the indirect well-being-impulsive buying tendency link, mediated by the level of materialism.

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Recent situation with wars, terrorism attacks, climate defrost and other natural and unnatural disasters determine the rise of tourism crises all over the world. Wars, terrorism and catastrophes force to think about reduced tourism condition in problematic regions. Nature elements, such as hurricanes, floods, fires, volcanic eruption do a bigger damage to image of the place than for its infrastructure.Accomplished analysis of literature allows us to formulate the aim of this articleto generalize and to distinguish the means for restoring the attractiveness of tourism destination after crisis, based on scientific research results.Decline of tourism development after some natural or unnatural disasters is proven by the experience of many effects of crises (Sharpley, 2005: 75). There are many examples, showing that disasters have a bad influence on tourism.Trying to reveal the damage done for tourism and to find the possible ways of tourism revival, we need to explore theoretical marketing decisions for tourism development and to provide the list of means for restoring the attractiveness of tourism destination.