“…The ways to measure a consumer's satisfaction are diverse. Some researchers have used a single-item model to understand a customer's overall satisfaction with a product or service (Bigne, Sanchez, & Sanchez, 2001;Suharto & Sulistiyono, 2015), and others have suggested multi-dimensional measurements to evaluate satisfaction (Ko et al, 2010;Millan & Esteban, 2004;Yu et al, 2014). Similarly, measures of sport participants' satisfaction with sporting events have also utilized either a single-item method Lin, Chang, & Su, 2007;Murray & Howat, 2002;Tsuji, Bennett, & Zhang, 2007) or a multi-factor method (Yang et al, 2014;Yoshida & James, 2010).…”