2017
DOI: 10.1016/j.electstud.2017.08.001
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The relative weight of character traits in political candidate evaluations: Warmth is more important than competence, leadership and integrity

Abstract: Decades of research has found that voters' electoral decisions to a significant degree are affected by character evaluations of candidates. Yet it remains unresolved which specific candidate traits voters find most important. In political science it is often argued that competence-related traits are most influential, whereas work in social psychology suggests that warmth-related traits are more influential. Here we test which character trait is the more influential in global candidate evaluations and vote choi… Show more

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Cited by 70 publications
(64 citation statements)
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“…Scholars seem to agree that warmth and competence are the two main dimensions along which humans assess one another's traits (e.g., Fiske, Cuddy, and Glick ; Laustsen and Bor ; Wojciszke, Bazinska, and Jaworski ). Fiske, Cuddy, and Glick (, 77) highlight that “the warmth dimension captures traits that are related to perceived intent, including friendliness, helpfulness, sincerity, trustworthiness and morality, whereas the competence dimension reflects traits that are related to perceived ability, including intelligence, skill, creativity and efficacy.” In other words, the warmth dimension encompasses how someone judges another person's intentions , and the competence dimension concerns how a person's ability is judged.…”
Section: Conceptual Frameworkmentioning
confidence: 99%
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“…Scholars seem to agree that warmth and competence are the two main dimensions along which humans assess one another's traits (e.g., Fiske, Cuddy, and Glick ; Laustsen and Bor ; Wojciszke, Bazinska, and Jaworski ). Fiske, Cuddy, and Glick (, 77) highlight that “the warmth dimension captures traits that are related to perceived intent, including friendliness, helpfulness, sincerity, trustworthiness and morality, whereas the competence dimension reflects traits that are related to perceived ability, including intelligence, skill, creativity and efficacy.” In other words, the warmth dimension encompasses how someone judges another person's intentions , and the competence dimension concerns how a person's ability is judged.…”
Section: Conceptual Frameworkmentioning
confidence: 99%
“…Social psychologists argue—based on evolutionary pressures—that social perceptions are based, first, on whether someone has good intentions or not (i.e., the warmth dimension) and, second, on whether someone can behave according to intentions (i.e., the competence dimension) (Fiske, Cuddy, and Glick ). Political scientists argue—using the relevancy of tasks—for the exact same opposite dominance, since citizens evaluate candidates based on whether they are competent enough to fulfill their political tasks before evaluating their warmth (Funk ; Laustsen and Bor ).…”
Section: Conceptual Frameworkmentioning
confidence: 99%
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“…Building on recent research on candidate selection (e.g. Laustsen & Bor 2017;Ksiazkiewicz et al 2018), we suspect candidates to be displayed as competent, but also as warm and generally likable. This means we expect "in action"-pictures rather than portraits and smiling, positive gestures sooner than photos with a fierce face expression during a speech, for example.…”
Section: Mainstream Parties In the Digital: Public Image Leadership mentioning
confidence: 95%
“…Although the precise terms used to describe these abilities vary in the literature, we broadly refer to them as competence and relatability. Qualities bearing on competence and relatability figure prominently in candidate evaluations (e.g., Bittner, 2011;Laustsen and Bor, 2017;Ohr and Oscarsson, 2013). 9 Below, we theorize how liberals and conservatives should judge the competence and relatability of politicians based on whether candidates attended elite or non-elite universities.…”
Section: Theorymentioning
confidence: 99%