The relativity of positive deviance: The case of the French Impressionists

Heckert, Druann Maria

doi:10.1080/01639625.1989.9967806

Cited by 48 publications

(25 citation statements)

References 4 publications

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“…Unique consumer choices may attract followers in search of a similar sense of distinctiveness (Fisher & Price, 1992;Snyder, 1992). This possibility applies especially to consumers' creative choices, although, as noted earlier, even unpopular choices may gain acceptance over time (Heckert, 1989).…”

Section: Introductionmentioning

confidence: 97%

“…The logic underlying this argument is that people who take social risks to express their uniqueness often possess strong characters, so uniqueness-seeking behavior may enhance their self-image. Additionally, an unpopular and norm-breaking consumption behavior in the present may gain social approval over time, and mark the consumer as an innovator or fashion leader (Heckert, 1989).…”

Section: Introductionmentioning

confidence: 99%

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Unique like everybody else? The dual role of consumers' need for uniqueness

Ruvio

2008

Psychology and Marketing

127

101

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Uniqueness has a positive and attractive connotation, but being too unique can result in social sanctions. This paper focuses on the dual role of consumers' need for uniqueness. The findings of two studies in Israel support the notion that expressing uniqueness via consumption behavior is a safe way to achieve a different sense of being without damaging an individual's sense of social assimilation. The results imply a possible new theoretical view of the interplay between consumers' need for uniqueness and their need for social assimilation.

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Section: Introductionmentioning

confidence: 97%

Section: Introductionmentioning

confidence: 99%

Unique like everybody else? The dual role of consumers' need for uniqueness

Ruvio

2008

Psychology and Marketing

127

101

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“…However, I wish to argue here that both biographies are anchored in a structure of deviation -one negative and the other positive (Heckert, 1989). While behaviors of negative deviation, such as stealing and being "disadvantaged, " violate constitutive expectations, behaviors of positive deviation, such as being "gifted" surpass them in a positive way.…”

Section: Resultsmentioning

confidence: 94%

Translating a national grand narrative into a personal biographies

Shoshana

2013

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This article examines the connection between grand narratives and the creative ways that individuals translate them into personal biographies through a case study of a boarding school for gifted disadvantaged youth in Israel. To test the state's grand narrative, I performed a content analysis of minutes of governmental protocols as well as organizational reports at the time the boarding school was established. The state grand narrative stresses the rescue of Jews from Arab countries by the leaders of the state and the linear Oriental-to-Occidental cultural development that these Jews must undergo in order to survive in modern life. To examine the question of how the grand narrative is translated into personal biographies, sixty graduates of the boarding school and thirty-two siblings who did not attend the boarding school were interviewed. The findings demonstrate that the graduates of the boarding school translated the grand narrative into a special narrative configuration known as the alternative biography, a concept that addresses the lifeworlds that, in the subjects' judgment, might have characterized their lives under different circumstances. Further, the structure of this narrative points to one explicit alternative biography, that of the sibling who did not attend the boarding school. The disscusion chapter explores the phenomenological meanings of this singular narrative configuration.

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“…Limitations in the concept of positive deviance has confined the handful of studies embracing the positive aspect of deviance to things that may generate an initial social response or are clearly a violation of norms, but that are not necessarily a behavior that puts the actor at risk in a heroic way. Examples of studies using positive deviance have examined corporate responsibility (Spreitzer and Sonenshein 2004), bodybuilding and athletes (Scarpitti andMcFarlane 1975, Ewald andJiobu 1985), artists (Heckert 1989), and movie stars (Lemert 1951). Such deviant actions may be positive but they do not affect social injustice while subjecting the actor to institutions of formal social control.…”

Section: Oxymoron or Paradigm Shift? Revisiting The Positive Deviancementioning

confidence: 98%