We present observations with VLT and HST of the broad emission lines from the inner ejecta and reverse shock of SN 1987A from 1999 Feb. until 2012 Jan. (days 4381 -9100 after explosion). We detect broad lines from Hα, Hβ, Mg I], Na I, [O I], [Ca II] and a feature at ∼ 9220Å. We identify the latter line with Mg II λλ 9218, 9244, which is most likely pumped by Lyα fluorescence. Hα, and Hβ both have a centrally peaked component, extending to ∼ 4500 km s −1 and a very broad component extending to 11, 000 km s −1 , while the other lines have only the central component. The low velocity component comes from unshocked ejecta, heated mainly by X-rays from the circumstellar environment, whereas the broad component comes from faster ejecta passing through the reverse shock, created by the collision with the circumstellar ring. The flux in Hα from the reverse shock has increased by a factor of 4 − 6 from 2000 to 2007. After that there is a tendency of flattening of the light curve, similar to what may be seen in soft X-rays and in the optical lines from the shocked ring. The core component seen in Hα, [Ca II] and Mg II has experienced a similar increase, which is consistent with that found from HST photometry. The ring-like morphology of the ejecta is explained as a result of the X-ray illumination, depositing energy outside of the core of the ejecta. The energy deposition of the external X-rays is calculated using explosion models for SN 1987A and we predict that the outer parts of the unshocked ejecta will continue to brighten because of this. We finally discuss evidence for dust in the ejecta from line asymmetries.