The Rise and Fall of the Waterloo-Wellington Ale Trail: A Study of Collaboration within the Tourism Industry

Plummer, Ryan; Telfer, David J.; Hashimoto, Atsuko

doi:10.2167/cit/194.0

Cited by 52 publications

(39 citation statements)

References 30 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…While all three groups view craft beer trails/tours as the main form of CBT, UK participants clearly favor this variant more than members of other groups. In one of the few research studies on beer tourism to date, Plummer, Telfer, and Hashimoto (2006) provide a framework depicting both the positive and negative 'consequences' of participating in a Canadian Ale Trail. Awareness of craft brewing/brands, increased combined impact, and benefits to the local area are some of the positive consequences, while negative consequences include additional work, legal liability, and insufficient beer sales (Plummer et al, 2006).…”

Section: Perceived Opportunities From Cbt Developmentmentioning

confidence: 99%

“…Plummer et al (2005) identified the potential benefits that could be achieved by breweries incorporated in a trail adopting collaboration instead of competition, including by referrals that could motivate visitation to various breweries. A subsequent study (Plummer, Telfer and Hashimoto 2006) noticed that, whilst initially collaboration was an effective means to attain goals among participants to the beer trail, over time unclear/changed goals, incompatibility of intentions, and competition among members led to an end of effectiveness within the group. P7IT perceived barriers both at an industry, as well as at an institutional level: "Very few [opportunities]… it will always be something initiated by private craft breweries, but we will never have a national movement because we do not receive government support."…”

Section: Perceived Opportunities From Cbt Developmentmentioning

confidence: 99%

See 1 more Smart Citation

Stakeholders and Craft Beer Tourism Development

Alonso¹,

Sakellarios²,

Bressan³

2017

Tourism Analysis

View full text Add to dashboard Cite

Stakeholders' and 'craft beer tourism' development http://researchonline.ljmu.ac.uk/3831/ Article LJMU has developed LJMU Research Online for users to access the research output of the University more effectively. Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Users may download and/or print one copy of any article(s) in LJMU Research Online to facilitate their private study or for non-commercial research. You may not engage in further distribution of the material or use it for any profit-making activities or any commercial gain.The version presented here may differ from the published version or from the version of the record. Please see the repository URL above for details on accessing the published version and note that access may require a subscription. LJMU Research OnlineStakeholders' and 'craft beer tourism' development Abstract The growth of craft brewing in many countries is increasingly documented in the academic literature. However, research on this phenomenon, concerning the tourism side, is still limited. This exploratory study contributes to the developing body of craft brewing research, investigating the potential, opportunities and challenges of craft beer tourism (CBT) from the perspective of a group of predominantly micro-brewers operating in three nations. The significance of these entrepreneurs as stakeholders of this burgeoning industry justifies the use of stakeholder theory (ST) as the study's theoretical foundation; this adoption represents a further contribution of the study. The usefulness of ST is confirmed, with the findings particularly aligning with the descriptive, instrumental, and normative theses. Additionally, different perceptions of the potential of CBT based on country are identified; content analysis provides further support when different forms of CBT that could be developed are identified. The study also underlines various important practical and theoretical implications, and suggests future research opportunities.

show abstract

Section: Perceived Opportunities From Cbt Developmentmentioning

confidence: 99%

Section: Perceived Opportunities From Cbt Developmentmentioning

confidence: 99%

Stakeholders and Craft Beer Tourism Development

Alonso¹,

Sakellarios²,

Bressan³

2017

Tourism Analysis

View full text Add to dashboard Cite

show abstract

“…This effort provides empirical evidence of a growing phenomenon that still continues to be considered to a very limited extent in academic studies. Finally, the study provides an original element, in that its focus of studying craft breweries nationwide differs from earlier studies primarily devoted to a region or state (e.g., Duarte Alonso, 2011; Plummer et al, 2005Plummer et al, , 2006.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

“…Indeed, nearly a decade ago, two studies (Plummer, Telfer, Hashimoto, & Summers, 2005;Plummer, Telfer, & Hashimoto, 2006) examined the rise and fall of a Canadian Ale trail. Also in North America, an exploratory research among Alabama's craft brewers investigated the potential of CBT in this state (Duarte Alonso, 2011).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The potential for craft brewing tourism development in the United States: a stakeholder view

Alonso

Sakellarios

2016

Tourism Recreation Research

View full text Add to dashboard Cite

The craft brewing industry is experiencing growth worldwide; however, research on this industry has been scant in various domains, including research exploring the relationships between craft breweries and tourism. This study contributes to extant academic literature, investigating the perceived potential and challenges of craft brewing tourism (CBT) among 221 micro/small United States craft brewing operators. The study adopts stakeholder theory (ST) as the theoretical framework. Overall, participants perceived the potential of craft beer tourism (CBT) in their region/state. Pubs/bars selling locally crafted beer, packaged tours, beer-food pairings, tours and trails were predominantly identified forms of CBT development, while limited logistics and lack of time were main perceived challenges. Various statistically significant differences were identified, particularly based on level of production and age of the brewery. However, overall, most tests yielded similar levels of agreement. Alignments were revealed between the findings and ST's theses, namely, descriptive, instrumental, normative, and managerial.

show abstract

Millennials are not all the same: Examining millennial craft brewery and winery visitors' social involvement, self‐image, and social return

Bachman

Hull

Haecker

2020

Journal of Tourism Research

View full text Add to dashboard Cite

The attraction of craft breweries and wineries for visitors to British Columbia (BC), Canada, has grown significantly in recent years, particularly within millennials. However, little research has been conducted. The present research surveyed millennial visitors across craft breweries and wineries in BC. A total of 359 usable surveys were collected. Results found that although craft brewery and winery visitors had similar demographics, significant differences were found in all three social factors measured. In addition, the conceptual relationships between social involvement and self‐image congruency, as well as social return, were significant. Recommendations and implications for researchers, marketers, and industry professionals are discussed.

show abstract

The Rise and Fall of the Waterloo-Wellington Ale Trail: A Study of Collaboration within the Tourism Industry

Cited by 52 publications

References 30 publications

Stakeholders and Craft Beer Tourism Development

Stakeholders and Craft Beer Tourism Development

The potential for craft brewing tourism development in the United States: a stakeholder view

Millennials are not all the same: Examining millennial craft brewery and winery visitors' social involvement, self‐image, and social return

Contact Info

Product

Resources

About