The Rise of Twitter in the Political Campaign: Searching for Intermedia Agenda-Setting Effects in the Presidential Primary

Abstract

Questions exist over the extent to which social media content may bypass, follow, or attract the attention of traditional media. This study sheds light on such dynamics by examining intermedia agenda-setting effects among the Twitter feeds of the 2012 presidential primary candidates, Twitter feeds of the Republican and Democratic parties, and articles published in the nation's top newspapers. Daily issue frequencies within media were analyzed using time series analysis. A symbiotic relationship was found between agendas in Twitter posts and traditional news, with varying levels of intensity

Representación composicional de la intermedia agenda-setting de los principales grupos de medios y partidos políticos en las elecciones generales españolas de 2015

“…Posteriormente se agregan y ordenan según la importancia atribuida en las mediciones por sendos actores, para finalmente poder correlacionar los datos mediante la tradicional correlación por rangos de Spearman. El signo del coeficiente resultante definirá el grado de correlación entre ambos actores y, en consecuencia, entre ambas agendas (p.ej., Conway et al, 2015;McCombs & Shaw, 1972;Ragas & Kiousis, 2010;Weimann-Saks et al, 2016).…”

“…Conway et al, 2015;Cui y Wu, 2017;Lim, 2011;Luo, 2014;Ragas & Kiousis, 2010;Weimann-Saks et al, 2016) o por medio de otros tipos de correlación por rangos (Min, 2004 En la siguiente sección presentamos un marco de análisis estadístico que resuelve estos problemas en el estudio de las diferencias relativas, enfocándonos apropiadamente en la información cuantitativa y clasificando la información sobre sus diferencias relativas en lugar de absolutas y representando tanto las diferencias entre los remitentes como las categorías de contenido.…”

Compositional visualization of intermedia agenda setting by the main media groups and political parties in the Spanish 2015 General Elections

“…These are then grouped and ordered according to the importance each actor attributes to them in the measurements and the data is finally correlated by means of the usual Spearman's correlations. The sign of the resulting coefficient defines the grade of correlation between the two actors and consequently between the two agendas (e.g., Conway et al, 2015;McCombs & Shaw, 1972;Ragas & Kiousis, 2010;WeimannSaks et al, 2016).…”

Understanding the dynamics of politicians' visibility in traditional and social media

“…Yet, research examining the dynamic, that is the causal relationship between traditional news visibility of individual political actors and their visibility on social media, is limited. Existing research has so far often focused on investigating intermedia dynamics between traditional and social media with respect to issue dominance and presentation (Meraz 2011;Neuman et al 2014;Sung and Hwang 2014;Conway, Kenski, and Wang 2015;Vargo, Basilaia, and Shaw 2015), the development of debates (e.g., Ceron, Curini, and Iacus 2016), and news stories (Harder, Sevenans, and Van Aelst 2017).…”