2019
DOI: 10.7163/gpol.0158
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The role and importance of Promotion Centers in creating the image of tourist destination: Romania

Abstract: The expansion of tourism at regional and global levels requires considerable efforts from those involved, if tourist-destination management is to be optimized. In that context, the purpose of the work underpinning this article has been to emphasize and quantify the roles and functions that responding examples of Romania’s Tourist Information and Promotion Centers play and serve, as they seek to create and promote for their country the image of attractive tourist destination. Indicators taken account of in the … Show more

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Cited by 19 publications
(15 citation statements)
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“…The used research method was the sociologic survey based on a questionnaire, which is a quantity collection and data analysis method (Babie, 2010;Herman et al, 2019;Ilies et al, 2015;Oneț, 2020;Tătar et al, 2018;Vlăsceanu, 2013;. The questionnaire that was used comprised 15 items grouped in two parts.…”
Section: Procedurementioning
confidence: 99%
“…The used research method was the sociologic survey based on a questionnaire, which is a quantity collection and data analysis method (Babie, 2010;Herman et al, 2019;Ilies et al, 2015;Oneț, 2020;Tătar et al, 2018;Vlăsceanu, 2013;. The questionnaire that was used comprised 15 items grouped in two parts.…”
Section: Procedurementioning
confidence: 99%
“…In addition, the reorientation of resorts to a new market segment is associated with a reduction in financial support from municipalities and the state (Erdavletov, 2010;Egorov, 1993;Datta, 2020). It should also be said that in the domestic tourist practice the concept of "medical tourism" has received recognition only in recent years in connection with the introduction of a number of new treatment programs and foreign standards in the practice of resort business (Herman et al, 2019). Previously, the basis of medical tourism in the CIS countries, as many authors emphasize, were sanatorium and resort institutions.…”
Section: Introductionmentioning
confidence: 99%
“…However, it also requires a proactive approach of the tourism operators who must evaluate the available resources and develop an appropriate strategy to rely on and take advantage of (Nikšić et al, 2018). Such entities include also spa facilities with their infrastructure (accommodation units and food shops, treatment and leisure facilities, and auxiliary civic amenities) and they provide well-defined tourist functions in the territory that are able to attract and retain potential clients for a shorter or longer period of time (Herman et al, 2019). Increasingly, tourism and spa facilities are becoming the topic of a healthy lifestyle, and the clients are looking for them to improve their health.…”
Section: Introductionmentioning
confidence: 99%