The role of beliefs about milk in determining the selection of milks of various fat content

Raats, Monique; Shepherd, RK; Sparks, Paul

doi:10.1016/0950-3293(93)90351-6

Cited by 4 publications

(10 citation statements)

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“…In many other studies using the TPB to predict dietary behaviours, attitude was also reported as the most important predictor of intention; e.g. for reducing dietary intake of fat and sugar (Saunders & Rahilly, 1990) and consuming different types of milk (Raats, 1992).…”

Section: Components Of the Theory Of Planned Behaviourmentioning

confidence: 99%

UK consumer perceptions of starchy foods

Stubenitsky

Mela

2000

Br J Nutr

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To gain an understanding of UK consumer attitudes and beliefs regarding starchy foods and their dietary role, a questionnaire based on the theory of planned behaviour was developed and sent out to a UK consumer sample (n 800). The content focused on attitudes and beliefs towards starchy foods, perceived barriers towards increasing their intake (e.g. cost, habit, social influences), perceptions of personal and recommended starchy food intake, intention to increase starchy food intakes in the future and socio-demographic information. Responses (n 414) indicated that consumers have highly divergent attitudes and beliefs regarding starchy foods. These foods are seen as nutritious and good for one's health, but also as high in energy and not helping to control weight, and the overall intention to increase starchy food intake was extremely low. Possible barriers towards increasing starchy food intake were the perceptions that personal starchy food intakes were already high, beliefs that starchy food intakes should be reduced to achieve a healthier diet, and the view that personal starchy food intakes did not need to be changed any further, because (depending on attitude) individual's intakes had already been increased or reduced. The model including attitude and subjective norm had the best fit for predicting reported intention to increase starchy food consumption, with attitude being the strongest contributor. Addition of the factor 'family's liking of starchy foods' significantly improved the model. For reported starch intake, the model including attitude had the best fit, and addition of other factors did not improve the model. These findings indicate that health promotion strategies aimed at increasing complex carbohydrate intakes should take these perceptions into consideration; however, further work is required to examine how these potential barriers can best be addressed in practice. Starchy foods: Carbohydrate: Consumer attitudesAn increase in the proportion of dietary energy from carbohydrates forms part of current public health nutrition guidance in many Western nations (Cannon, 1992), largely to help attain a lower percentage of energy from fat in the diet. In the UK, carbohydrate intakes have remained stable for several years at approximately 45 % of total energy intake (Ministry of Agriculture, Fisheries and Food, 1992, 1996), despite the recommendation to increase consumption to at least 50 % of energy (Department of Health, 1994). The recommendations in the UK and elsewhere commonly specify that this dietary goal should be achieved by increasing intakes of starchy foods high in complex carbohydrate, such as potatoes, breads, pasta and rice (Cannon, 1992).Although there have been several studies which have focused on attitudes, beliefs and barriers with regard to specific fat reduction strategies, there is little similar work addressing these issues in relation to increasing consumption of starchy foods. Our research on barriers towards making general dietary changes, focusing on reducing fat intake (Ll...

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Section: Components Of the Theory Of Planned Behaviourmentioning

confidence: 99%

UK consumer perceptions of starchy foods

Stubenitsky

Mela

2000

Br J Nutr

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“…The measure improved the prediction of intention, while PBC contributed nothing, suggesting that for some behaviours at least moral norms may be more predictive than PBC. Studies which have found personal moral norms to be predictive relate to donating blood (Pomazal and Jaccard, 1976;Zuckerman and Reiss, 1978) as well as intentions to donate organs (Schwartz and Tessler, 1972); eat genetically produced food (Sparks et al, 1995); buy milk (Raats, 1992); smoke only in designated work-site areas (Boissoneault and Godin, 1990); use condoms Nucifora et al, 1993); provide home care (Vermette and Godin, 1996); disclose information (Kurland, 1996) and commit driving violations (Manstead and Parker, 1995).…”

Section: Personal Normsmentioning

confidence: 99%

Beyond the Intention–Behaviour Mythology

Davies¹,

Foxall²,

Pallister³

2002

Marketing Theory

396

111

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This paper presents a critique of the multi-attribute models of Fishbein and Ajzen and the social–psychological model of altruistic behaviour proposed by Schwartz. The purpose is to understand better the capacity of these theories of behavioural response to predict and explain observed consumer behaviour. The authors argue that the evaluation of such models cannot proceed in abstract contexts. The development, implementation and maintenance of a kerbside recycling programme by the Cotswold District Council in the UK provided an opportunity to examine the cognition–behaviour links proposed by these theories. Unlike mostother tests of these models, the authors’ research employs independent measures of behaviour as well as behavioural intention and other alleged cognitive precursors of behaviour. The results indicate that cognitive variables, notably intention, fail topredict actual behaviour and that a more elaborate integrated model of recycling is required in order to accomplish this. The research suggests that, at least in the context in which the investigation was undertaken, the intention–behaviour hypothesis, which lies at the heart of so much psychological and marketing theorizing, must be abandoned.

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“…In line with this conceptualisation, each individual forms a reasonable belief about a behaviour, which belief is linked to a certain outcome or to a cost stemming from the performance of the behaviour (Ajzen, 1991). Although not always tightly associated to self-interest concerns, outcome evaluations are linked to expected advantages and disadvantages of courses of actions that could also possibly stem from considerations of other people's interest (Raats et al, 1995). However, regardless of the possible personal or social consequences resulting from enacting a behaviour, people hold convictions about what is right or wrong to do; this conviction of appropriateness is reflected in the term of moral norms .…”

Section: Moral Normsmentioning

confidence: 99%

“…The original exclusion of moral norms from the TRA was based on parsimony and measurement issues (Raats et al, 1995), as at the time Ajzen and Fishbein (1980, p. 257) regarded them as rather "…an alternative way of measuring behavioural intentions". The inclusion, however, of personal moral norms in the TRA has been advocated quite early in the literature, as an addition that could offer a solution for the attitude-intention discrepancy.…”

Section: Moral Normsmentioning

confidence: 99%

“…However, Conner and Armitage (1998) raise the issue of which of the TPB constructs are exactly influenced by moral obligations, as past literature seems to indicate that moral norms have also been found to independently predict attitudes (e.g. Raats et al, 1995), to be an alternative way to measure intentions (e.g. Nucifora et al, 1993), to have a direct effect on behaviour, along with attitudes and intentions (e.g.…”

Section: Moral Normsmentioning

confidence: 99%

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Internal and external influences on individual’s knowledge sharing behaviour

Vraimaki¹,

Βραϊμάκη²

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Αναγνωρίζοντας την αποτυχία των προγραμμάτων διαχείρισης γνώσης και την απροθυμία των υπαλλήλων να χρησιμοποιήσουν τα συστήματα που υιοθετήθηκαν για αυτό το σκοπό, το ενδιαφέρον της έρευνας στράφηκε στη μελέτη των παραγόντων που παρακωλύουν την ανταλλαγή γνώσης ανάμεσα στα άτομα. H μέχρι τώρα έρευνα έχει δώσει μεγαλύτερη έμφαση στο κομμάτι της διαχείρισης γνώσης που άπτεται της πληροφοριακής τεχνολογίας. Αυτή η τάση είναι ιδιαίτερα αισθητή στην έρευνα πάνω στη διαχείριση γνώσης για τον τομέα της υγείας. Η ανταλλαγή γνώσης εντός των οργανισμών παροχής υπηρεσιών υγείας έχει συσχετισθεί με τη λήψη βελτιωμένων ιατρικών αποφάσεων, την επίτευξη θετικών οργανωσιακών αποτελεσμάτων και την προσφορά ανώτερης ποιότητας υπηρεσιών. Με σκοπό την αναγνώριση των παραγόντων που επηρεάζουν την ανταλλαγή γνώσης, η παρούσα έρευνα μελετά την συμπεριφορά διάθεσης γνώσης του ιατρικού και νοσηλευτικού προσωπικού των Ελληνικών δημόσιων νοσοκομείων, στο επίπεδο της κλινικής. Το ερευνητικό μοντέλο που αναπτύχθηκε για το σκοπό αυτό βασίζεται σε μία θεωρία της κοινωνικής ψυχολογίας, αυτή της σχεδιασμένης συμπεριφοράς (theory of planned behaviour) του Ajzen (1991). Το μοντέλο περιλαμβάνει ένα ευρύ φάσμα παραγόντων στοχεύοντας στην αποτύπωση τριών κατηγοριών επιδράσεων, ατομικών, περιβαλλοντικών και του δέκτη της γνώσης. Η εμπειρική διερεύνηση του προτεινόμενου μοντέλου γίνεται με πρωτογενή δεδομένα που συλλέγησαν με τη χρήση δομημένου ερωτηματολογίου. Η πλειοψηφία των προσδιοριστικών μεταβλητών που χρησιμοποιήθηκαν για τη μέτρηση των παραγόντων του μοντέλου βασίστηκαν σε κλίμακες μέτρησης που έχουν αναπτυχθεί και αξιολογηθεί ψυχομετρικά από παλαιότερες μελέτες. Παρόλα αυτά, αναπτύχθηκαν καινούριες κλίμακες για κάποιους από τους παράγοντες IV (συμπεριφορά διάθεσης του δέκτη, αντιλαμβανόμενη ηθική υποχρέωση, εμπιστοσύνη που βασίζεται στο τμήμα, το επάγγελμα, τους ρόλους και τους κανόνες). Το τελικό δείγμα αποτελείται από 514 ιατρούς, 445 νοσηλευτές και 42 άτομα – εργαστηριακό προσωπικό από 40 νοσοκομεία? η τελευταία κατηγορία επαγγελματιών αποκλείστηκε από την ανάλυση, εξαιτίας της μεθοδολογίας που ακολουθήθηκε, δηλαδή συστήματα δομικών εξισώσεων. Τα αποτελέσματα της στατιστικής ανάλυσης (μοντέλα δομικών εξισώσεων) παρουσιάζονται ξεχωριστά για κάθε επαγγελματική κατηγορία. Κατόπιν, συγκρίνονται τα αποτελέσματα των τροποποιημένων δομικών μοντέλων κάθε κατηγορίας. Τα αποτελέσματα της ανάλυσης έδειξαν σημαντικές διαφορές μεταξύ της συμπεριφοράς διάθεσης γνώσης ιατρών και νοσηλευτών. Επίσης, οι παράγοντες που εξετάστηκαν επιδρούν τόσο στη συμπεριφορά όσο και στους παράγοντες που προηγούνται αυτής. Συνολικά, το νοσηλευτικό προσωπικό φαίνεται να είναι περισσότερο ευαίσθητο σε εξωτερικές επιδράσεις, σε σύγκριση με το ιατρικό. Συμπερασματικά, η ανταλλαγή γνώσης δε θα πρέπει να θεωρείται δεδομένη, ακόμα και σε περιβάλλοντα που εξαρτώνται άμεσα από τις ανταλλαγές αυτές, όπως για παράδειγμα είναι τα νοσοκομεία.

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The role of beliefs about milk in determining the selection of milks of various fat content

Cited by 4 publications

References 0 publications

UK consumer perceptions of starchy foods

UK consumer perceptions of starchy foods

Beyond the Intention–Behaviour Mythology

Internal and external influences on individual’s knowledge sharing behaviour

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